Director of Admissions & Student Recruitment

UNC-Chapel HillChapel Hill, NC
2d

About The Position

In collaboration with the Associate and Assistant Deans of Graduate Studies and the faculty admissions committee, the Director of Admissions and Student Recruitment leads the strategy and operations of admissions and recruitment for the MPA Program. The Director oversees all admissions workflows, including application review, interviews, and Slate-based prospect and applicant operations. The role ensures policy-aligned evaluations and a responsive, student-centered experience from inquiry through enrollment, while managing yield, applicant support, data, reporting, and coordination with faculty and institutional partners. The Director also leads recruitment and pre-application efforts, including lead generation, partnerships and affiliate engagement, segmented marketing campaigns, and conversion strategies, ensuring that recruitment materials, digital tools, and messaging effectively communicate the program’s value. Additional responsibilities include building and sustaining external partnerships, representing the program at recruitment events, and using data insights to refine strategies and elevate the prospective-student experience. As a member of the six-person MPA Program Office, the Director supports core program operations, stays informed of program priorities, and contributes to major student and public facing events and initiatives.

Requirements

  • Prior experience in graduate admissions, student recruitment, or enrollment management.
  • Knowledge of student services program admissions policies, processes, and evaluation practices.
  • Ability to work independently, manage competing priorities, and perform effectively in a fast-paced environment.
  • Strong written and oral communication skills for prospective student advising, partner outreach, and presenting program information.
  • Strong interpersonal, organizational, and relationship building skills.
  • Demonstrated ability to work effectively and collaboratively within a team environment.
  • Effective public speaking skills for information sessions, recruitment events, and prospective-student presentations.
  • Ability to engage respectfully and effectively with individuals from a wide range of cultures, backgrounds, and life experiences.
  • Ability to attend onsite and offsite events to engage with prospective and current students, with flexibility to adjust work hours to support recruitment and program activities.
  • Valid driver’s license required for regional recruitment travel.

Nice To Haves

  • Experience with student information systems or CRM platforms; Slate experience strongly preferred.
  • Experience interpreting data to inform admissions or recruitment strategies.

Responsibilities

  • Leads the strategy and operations of admissions and recruitment for the MPA Program.
  • Oversees all admissions workflows, including application review, interviews, and Slate-based prospect and applicant operations.
  • Ensures policy-aligned evaluations and a responsive, student-centered experience from inquiry through enrollment, while managing yield, applicant support, data, reporting, and coordination with faculty and institutional partners.
  • Leads recruitment and pre-application efforts, including lead generation, partnerships and affiliate engagement, segmented marketing campaigns, and conversion strategies, ensuring that recruitment materials, digital tools, and messaging effectively communicate the program’s value.
  • Builds and sustains external partnerships.
  • Represents the program at recruitment events.
  • Uses data insights to refine strategies and elevate the prospective-student experience.
  • Supports core program operations, stays informed of program priorities, and contributes to major student and public facing events and initiatives.
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