Associate Director of Campaigns

The Humane League

11d • Remote

About The Position

As the Associate Director of Campaigns, you will lead the development and execution of campaigns to advance THL and OWA’s missions, shaping strategies that drive measurable animal welfare impact. In this role, you will manage and mentor the Corporate Campaigns team, including coaching managers, fostering professional growth, and ensuring high-quality execution of global campaigns.
This role requires a strategic and innovative leader who can design and implement effective campaign plans, oversee complex projects, and make high-stakes decisions to maximize results. You will collaborate closely with internal teams and external partners, ensuring alignment on corporate targets, resource allocation, and organizational priorities.
As a thought leader in the animal protection movement, the Associate Director of Campaigns will influence industry-wide approaches, cultivate partnerships, with particular emphasis on serving as a strong and influential external representative of THL and OWA.. This position plays a critical role in advancing THL’s corporate animal welfare commitments in the US and globally, ensuring measurable improvements for millions of animals annually. Following a recent organizational realignment, this role will play an important part in strengthening team cohesion, building trust, and supporting managers through change while maintaining strong campaign performance.
This is a full-time, remote position reporting to the Associate Vice President of Corporate Engagement. We are only able to consider applicants who reside in either the USA, Canada, Denmark, Finland, Ireland, Netherlands, Norway, United Kingdom, Austria, Czechia, Estonia, Hungary, Italy, Portugal, Sweden, Poland, Ecuador, Peru, Argentina, Brazil, Chile, or Colombia and who possess work authorization in the country in which they reside. To the extent permitted by local law, in order to enable collaboration with other global team members, you may be required to work occasional hours outside of 9am - 5pm, depending on your time zone. This position requires domestic and international travel, equivalent to approximately 4-6 weeks of travel per year.

Requirements

• Experience: Proven experience in corporate campaigning, corporate engagement, or corporate negotiations with a successful track record securing policy commitments or institutional change. Demonstrated experience directly managing staff.
• Management & Leadership: Demonstrated ability to foster collaboration, create team cohesion, and ensure team members’ growth and success. Excellent management skills, including experience coaching managers and developing leaders. Ability to lead through others and hold managers accountable for results.
• Interpersonal Skills & Stakeholder Engagement: Ability to build and maintain strong relationships with team members, stakeholders, corporate partners, and coalition members. This includes demonstrating empathy, trust-building, and effective conflict resolution. Ability to represent the organization effectively in external engagements and advocate for campaign goals. Stakeholder engagement is key to driving successful campaigns.
• Strategic Thinking & Problem Solving: Ability to create and implement innovative strategies that push the boundaries of traditional corporate campaigns. Skilled in developing long-term strategic plans while ensuring effective execution against short-term goals. Demonstrated strategic thinking in navigating the evolving corporate landscape. Ability to resolve complex issues quickly and efficiently, ensuring that campaigns stay on track despite challenges.
• Communication: Ability to craft and deliver clear, persuasive, and impactful messages in both written and verbal formats. This includes presenting complex campaign strategies to senior leadership, providing regular updates to stakeholders, and communicating key messages to external partners, media, and the public.
• Data-Driven Decision-Making: Expertise in using data to assess campaign performance and inform strategic decisions. Ability to design and implement data collection strategies, analyze results, and adjust campaigns to optimize outcomes based on data insights.
• Teamwork and Collaboration: Ability to foster a collaborative environment, lead cross-functional initiatives, and ensure alignment on shared goals. Leverage team strengths, encourage idea exchange, and coordinate seamlessly with internal teams and external partners to drive campaign success.
• Time Management and Prioritization: Exceptional time management and prioritization skills. Ability to develop detailed project plans, allocate resources effectively, and ensure that campaigns are executed within specified timelines while maintaining quality and impact.
• Global Perspective: Approaches work with a global perspective, prioritizing global impact and taking regional and cultural nuances into consideration. Ability to work effectively with coalition partners and corporate executives across a variety of cultural and linguistic backgrounds.

Nice To Haves

• Experience within animal protection and knowledge of the food industry or its various sectors is preferred, but not required.

Responsibilities

• Oversee THL’s corporate campaigns & strategy-setting
• Develop, manage, assess, and communicate THL’s Corporate Campaigns plans and strategies in support of the Corporate Engagement team’s objectives.
• Observe other organizations within and outside animal protection to identify emerging approaches and incorporate relevant best practices to THL’s strategy.
• Manage the team’s campaign budget and resource allocation to ensure efficiency, effectiveness, and strategic prioritization.
• Manage the overall performance of our efforts to develop and execute new, innovative, and high-impact strategies and tactics against key food companies.
• Regularly assess the performance of campaigns, utilizing data-driven decision-making to analyze results, adjust tactics, and ensure the achievement of policy goals. Foster an environment where campaigns are continuously refined using insights from data analysis.
• Coordinate with the Corporate Relations team and other departments to align on priorities, target selection, and other strategic opportunities, ensuring smooth cross-departmental collaboration.
• Demonstrate problem-solving capabilities by addressing challenges in real-time, working with the team to identify viable solutions and act decisively to mitigate any negative impacts on campaign success.
• Orchestrate plans to meet short-term benchmarks in line with long-term goals, proactively identifying roadblocks and opportunities.
• Serve as the primary decision-maker for campaign strategy and high-risk or resource-intensive tactics within the Corporate Campaigns program, in alignment with the Associate VP of Corporate Engagement.
• Be closely involved in building the strategy for significant targets and ensure strategic consistency across global campaigns.
• Manage the Campaigns team
• Empower, mentor, and coach your direct reports to set and implement goals aligned with organizational strategy, develop professional skills, and maintain consistent, high-quality performance and job satisfaction.
• Support Campaigns Managers in effectively managing their direct reports, coaching them to solve challenges, and helping them instill a drive for excellence and accountability.
• Regularly review and approve campaign plans, communications, and tactical strategies to ensure alignment with overarching program goals and tactics implemented by the campaigners in their campaigns.
• Lead strategic planning sessions and cross-team ideation, while encouraging a focus on measurement, evaluation, and learning.
• Ensure campaigners have proper training, resources, support, and tools to effectively campaign against food companies and secure animal welfare victories.
• Set team culture, norms, performance expectations and goals that promote accountability, collaboration, and continuous improvement.
• Act as an influential leader in the animal protection movement
• Serve as a topic expert on campaigns, internally and externally, representing THL and OWA in coalition spaces, industry dialogues, and public facing opportunities as appropriate.
• Cultivate and manage relationships with external partners, guiding us towards a more collaborative and effective animal protection movement. Maintain regular contact to ensure there’s alignment across targets and tactics.
• Work alongside the Director of Corporate Engagement and Associate Director of Corporate Relations to develop long-term strategies, and communicate these persuasively to stakeholders
• Serve as a diplomatic and influential point of contact for OWA members and external stakeholders.
• In addition to the above essential job duties, other duties may be assigned as business needs arise. These may include non-essential, marginal job duties.

Benefits

• Unlimited paid time off
• The last Friday of every month off as a THL ‘Public Holiday’ called ‘Mend Your Heart Friday’
• Enhanced sick pay
• Generous bereavement leave
• Generous personal emergency leave
• Sabbatical leave
• Enhanced parental leave
• Health insurance
• Life insurance
• Retirement contributions
• Internet allowance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed