Director, Campaigns & Community Enablement

Syndigo•Chicago, IL

4h•$144,000 - $180,000

About The Position

Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products. Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers. Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team. We are seeking an experienced Director, Campaigns & Community Enablement. This role is responsible for driving marketing campaign strategy and execution that generates a high-quality pipeline, accelerates revenue, and deepens engagement across complex buying groups. In addition to owning corporate demand generation initiatives—including integrated campaigns, webinars, and marketing channel strategy—this role will also lead supplier adoption marketing programs in partnership with our enterprise retail customers. The ideal candidate brings deep experience in B2B SaaS, understands both short and long sales cycles as well as multi-stakeholder decision-making, and has strong experience in the brands and retail ecosystem.

Requirements

8+ years of experience in B2B demand generation, growth marketing, or integrated marketing roles, preferably in SaaS
Demonstrated success driving multi-channel demand generation programs with measurable pipeline and revenue impact
Experience marketing to suppliers and/or within the retail ecosystem
Strong understanding of account-based marketing, enterprise buying behaviors, long sales cycles, and multi-stakeholder decision-making
Data-driven mindset with experience using analytics, marketing automation, and CRM platforms to inform strategy (Salesforce, Marketo, and 6sense experience preferred)
Excellent executive communication and stakeholder management skills

Responsibilities

Define and own the corporate marketing campaign strategy aligned to company growth objectives and revenue targets
Lead the development and execution of integrated marketing campaigns that support awareness, consideration, and conversion across the full funnel
Design scalable account-based marketing programs that address complex buying committees and long sales cycles
Oversee corporate campaigns end-to-end from cross-functional alignment to creative concepts to detailed execution and reporting
Own and define the webinar strategy and execution as a core demand channel
Partner with the product marketing team to ensure clear, differentiated messaging across all programs and incorporate product-led growth initiatives
Work closely with creative team members and agencies to deliver campaigns that cut through the noise
Partner with channel partner teams to support partner marketing initiatives
Collaborate with marketing operations on campaign performance frameworks, dashboards, and attribution models to deliver pipeline impact and ROI insights to leadership
Continuously optimize channel mix and investment based on data, insights, and evolving business priorities
Collaborate closely with retail partners to develop, execute, and report on initiatives that align with shared objectives
Work closely with internal stakeholders to streamline the supplier adoption and expansion campaign process, continuing to drive an exceptional experience for both suppliers and retailers
Partner closely with Sales, Revenue Operations, Product Marketing, and Customer Success to align demand programs with go-to-market priorities
Contribute to the evolution of demand generation processes, tooling, and best practices
Coach and mentor a small team of campaign professionals