Associate Director of B2B Auto Marketing

OneMain Financial•Baltimore, MD

12d•$125,000 - $155,000

About The Position

We’re seeking an experienced Associate Director of B2B Auto Marketing to lead strategic B2B marketing and engagement programs that expand our partner network, enable our sales teams and elevate our customer experience. This hands-on, highly collaborative cross-functional role supports both our fast-growing auto dealer purchase program and our extensive personal loan branch network. The ideal candidate is a B2B marketing pro who thrives in sales and marketing partnerships and has a sharp eye for retail branding. In the Role: Create and deploy 1) acquisition marketing strategies that help attract and acquire new dealers and 2) marketing and engagement strategies that encourage dealers to promote our products to auto buyers. Design and deploy marketing and test campaigns across all channels (mail, email, online, branch, sales) in collaboration with channel and program owners, analytics, operations and digital teams. Define key audiences and develop strong dealer messaging across channels that clearly articulates the value of our auto purchase program. Equip the sales team with targeted tools and resources for every stage—from initial outreach and re-engagement to closing, onboarding, and dealer activation. Including pitch decks, one-pagers, program overviews, FAQs, training content, etc. Oversee the selection and distribution of branded merchandise and relationship-building materials that keep OneMain top of mind with dealers. Manage end-to-end trade show strategy—from pre-event outreach to coordinating on-site engagement and post-event follow-up. Deliver compelling, on-brand assets and equip the sales team to build meaningful dealer relationships and convert interest into pipeline. Provide direction and prioritization for projects and develop presentations that report results and summarize learnings to inform future strategies. Gather feedback from the field to optimize messaging and tools, translating business needs into clear, actionable enablement strategies. Branch Marketing Responsibilities: Optimize in-branch signage and collateral across 1,300 locations to highlight customer testimonials, product messaging, and review capture—enhancing visibility and trust. Collaborate with marketing and training teams to deliver tools, best practices, and activation campaigns that elevate sales conversations and create standout customer experiences. Develop engaging educational content that helps team members embody OneMain’s mission—featuring real customer stories, team insights, and values-driven messaging. Branch Network Responsibilities: Optimize in-branch signage and collateral across 1,300 locations to highlight customer testimonials, product messaging, and review capture—enhancing visibility and trust. Collaborate with marketing and training to deliver tools, best practices, and activation campaigns that elevate sales conversations and create standout customer experiences. Develop engaging educational content that helps team members embody OneMain’s mission—featuring real customer stories, team insights, and values-driven messaging.

Requirements

5-10 years in strategic B2B marketing with an established track record in successfully driving partner acquisition and engagement.
Experience in financial services, franchise models or auto dealer relationships preferred.
Proven ability to drive strategic and tactical marketing initiatives that advance company business objectives.
Track record in omni channel campaign development, from briefs through working with creative teams and channel managers to launch.
Experience with Adobe Campaign or other campaign management platforms a plus.
Ability to lead and manage complex projects, distill information for sales teams, and communicate clearly across all levels of the organization.
Strong interpersonal skills with the ability to influence stakeholders and partner effectively with marketing, sales, analytics and product leaders.
Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization
MBA, relevant bachelor’s degree or equivalent years experience.

Nice To Haves

Experience in financial services, franchise models or auto dealer relationships preferred.
Experience with Adobe Campaign or other campaign management platforms a plus.

Responsibilities

Create and deploy 1) acquisition marketing strategies that help attract and acquire new dealers and 2) marketing and engagement strategies that encourage dealers to promote our products to auto buyers.
Design and deploy marketing and test campaigns across all channels (mail, email, online, branch, sales) in collaboration with channel and program owners, analytics, operations and digital teams.
Define key audiences and develop strong dealer messaging across channels that clearly articulates the value of our auto purchase program.
Equip the sales team with targeted tools and resources for every stage—from initial outreach and re-engagement to closing, onboarding, and dealer activation. Including pitch decks, one-pagers, program overviews, FAQs, training content, etc.
Oversee the selection and distribution of branded merchandise and relationship-building materials that keep OneMain top of mind with dealers.
Manage end-to-end trade show strategy—from pre-event outreach to coordinating on-site engagement and post-event follow-up.
Deliver compelling, on-brand assets and equip the sales team to build meaningful dealer relationships and convert interest into pipeline.
Provide direction and prioritization for projects and develop presentations that report results and summarize learnings to inform future strategies.
Gather feedback from the field to optimize messaging and tools, translating business needs into clear, actionable enablement strategies.
Optimize in-branch signage and collateral across 1,300 locations to highlight customer testimonials, product messaging, and review capture—enhancing visibility and trust.
Collaborate with marketing and training teams to deliver tools, best practices, and activation campaigns that elevate sales conversations and create standout customer experiences.
Develop engaging educational content that helps team members embody OneMain’s mission—featuring real customer stories, team insights, and values-driven messaging.