Associate Director, Media Investment

PUBLICIS GROUPE•New York, NY

66d

About The Position

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways. To help with this, we're looking for an outstanding Associate Director- someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple brands for a new, exciting client. Sound like you? Read on.

Requirements

8+ years of media planning and buying experience, with a strong focus on performance media
Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
Analytical background - comfort with data and numbers
3+ years of people managing experience, overseeing five or more reports in an account management/client services team
Deep industry relationships with broadcasters and CTV partners
Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
Strong communication and writing skills-you're poised, precise, and above all, kind when engaging with others
Able to package, merchandise, and sell in concepts and new opportunities
Strategic thinking and able to see the bigger picture
Self-starter with ability to work independently and in a collaborative team setting

Responsibilities

Manage, optimize, and expand programs for all video channels to maximize profitability
Oversee the work of multiple video specialists, managing workflow and providing strategic guidance and oversight.
Serve as a central point of contact for clients and internal teams for the broader portfolio
Speak fluently to multiple Video channels, calling on deep expertise from activating linear TV in particular
Leverage historic analytics/performance to validate investment strategies, inform tactical decisions and exhibit ongoing willingness to optimization performance for campaign success.
Build and foster strong partnerships with relevant media partners in the Video ecosystem (i.e. TV networks, CTV partners)
Bring innovative solutions and out of the box thinking to partners and clients.
Work within teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with Account Management teams to appropriately communicate issues with clients.
Manage and maintain relationships with internal practice leads and full investment team
Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.