Associate Media Director

INNOCEAN•Huntington Beach, CA

5d•$110,000 - $139,000•Hybrid

About The Position

INNOCEAN USA, a full-service advertising agency located in sunny Huntington Beach, CA is looking for an Associate Media Director to join our Hyundai team! We are a hybrid workplace, 3x days week in-office. Candidates must be local to SoCal. The Associate Media Director (AMD) will serve as a strategic lead, connecting performance across campaigns and ensuring seamless integration of media strategies. This role demands fluency in performance media, a strong analytical mindset, and the ability to collaborate across multiple teams. The ideal candidate is curious, challenges the status quo, and thrives in a fast-paced environment where innovation and measurable outcomes drive success. The AMD is accountable for connecting Hyundai Tier 1 brand efforts to Tier 3 purchase behavior, using data, technology, and media to guide investment decisions and understanding measurable business outcomes. This position works closely with the media buying and planning agency to ensure all performance campaigns are delivering on expected business outcomes and making data-led recommendations to address changing client or industry needs. We are looking for someone who collaborative, insights-driven, agile, and comfortable working across teams to develop the right narratives for our clients.

Requirements

6-8 years in performance media, digital strategy, or integrated planning roles with a focus on lower-funnel outcomes.
Agency experience required.
Proven experience managing Tier 2 or regional media programs and integrating them into national strategies.
Strong analytical mindset with expertise in 1st-party data, behavioral insights, and performance dashboards.
Skilled in cross-functional leadership and client communication.
Comfortable owning business outcomes and translating media performance into strategic impact.

Responsibilities

Collaborate the development and execution of in-market digital media strategy across programmatic, search, social, and endemic channels, with a focus on driving qualified traffic and conversion.
Integrate Tier 2 dealer media into a unified performance framework, ensuring regional activations are strategically aligned with national efforts and optimized for local impact.
Analyze site behavior and 1st-party data to identify high-value user actions and inform targeting, messaging, and media optimization strategies.
Build and maintain full-funnel measurement frameworks that connect media exposure to shopping behavior and purchase intent.
Partner with analytics and data science teams to develop dashboards that visualize the complete consumer journey and enable real-time performance optimization.
Collaborate with Digital Strategy to activate 1st-party data and test new performance tactics, platforms, and measurement models.
Serve as the strategic liaison to regional and dealer teams, aligning on KPIs, sharing insights, and ensuring local media contributes to national business outcomes.
Translate performance data into actionable insights and strategic narratives that inform planning, investment decisions, and client storytelling.