Associate Director, Marketing

Cedars-Sinai•Los Angeles, CA

3h•Hybrid

About The Position

The Associate Director, Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. Develops, designs, and implements marketing strategies and tactics to drive overall growth for Cedars-Sinai. In this hybrid role, collaborates cross-functionally with internal partners to enable consistent application of the Cedars-Sinai brand and ensures seamless utilization of clinical content across channels. Establishes metrics and goals/success criteria and landmarks that align with organizational goals and measures the effectiveness of marketing plans. Duties include:

Responsibilities

Develops and implements strategic marketing goals, strategies, and tactics for assigned departments, institutes, and/or established priority areas.
Collaborates with key cross-functional partners across Cedars-Sinai to ensure aligned brand execution. Provides strategic direction, leadership, and motivation to ensure that all parties work together to achieve the bottom-line measured results.
Develops and executes complex short- and long-term marketing objectives to capitalize on identified opportunities.
Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to leadership.
Stays abreast of emerging marketing trends, best practices, regulations, tactics, and analytics related to assigned departments or key service lines.
Provides strategic and operational direction on use cases, segmentation, analytics, dashboards, reports and data mining, if applicable.
Interacts with key internal collaborators to help establish priority use cases and develop a culture where data and marketing insights help drive key investment decisions.
Defines Key Performance Indicators (KPI), conversion events, measurement methodology and establish success criteria and/or benchmarks.
Serves as the primary liaison and ensures that clinical leaders are informed on all marketing tactics for their respective service lines. Serves as clinical service line marketing subject matter expert (SME) and resource for others.
In collaboration with leadership, guides the development and placement of advertising, public relations (PR), internal communications, research, web content, collateral and call center initiatives related to assigned areas.
Initiates and directs the annual marketing planning for assigned areas by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.