Associate Director Integrated Search

Moroch Partners•Dallas, TX

4d•Hybrid

About The Position

The Associate Director of Integrated Search serves as a senior strategic leader responsible for overseeing the holistic search practice across both paid (SEM) and organic (SEO) channels. This role drives the integration of performance media and organic search strategies to deliver full-funnel impact, aligning search efforts with broader business objectives and evolving search landscapes, including AI-powered discovery. This position leads cross-functional teams, shapes search strategy across enterprise clients, and ensures best-in-class execution across SEM, SEO, GEO, CRO, and emerging search innovations. The Associate Director is a key voice in advancing Moroch’s search capabilities, fostering innovation, and strengthening platform and client partnerships. This is an exempt position.

Requirements

6+ years of experience across search marketing, including both SEO and SEM leadership
Bachelor’s Degree or equivalent work experience
Demonstrated expertise in Google Ads, Microsoft Ads, SEO platforms, and analytics tools
Proven track record of improving organic search rankings, traffic, and conversions
Strong understanding of technical SEO, paid media strategy, and performance marketing analytics
Experience leading teams and managing enterprise-level client relationships
Strong verbal and written communication skills
Team player attitude
Advanced analytical and problem-solving capabilities
Self-motivated and eager to stay current with evolving SEO and CRO trends

Nice To Haves

Experience with Search Ads 360, Google Analytics, and enterprise SEO tools (SEMrush, Ahrefs, Screaming Frog)
Experience with working with Enterprise SEO clients, agency experience
Familiarity with CRO methodologies and testing platforms
Working knowledge of HTML, CSS, and basic JavaScript
Familiarity with CMS platforms (e.g., WordPress, Shopify, Drupal)
Experience with local SEO and mobile optimization best practices

Responsibilities

Lead and mentor a cross-disciplinary team of SEM and SEO managers and specialists across enterprise accounts
Foster collaboration between paid and organic teams to ensure unified search strategies and shared learnings
Provide ongoing coaching to translate strategy into execution with measurable business outcomes
Ensure team readiness through training, industry updates, and evolving best practices across SEO, SEM, and AI-driven search
Promote knowledge-sharing through internal POVs, case studies, and thought leadership
Develop and oversee full-funnel search strategies that unify SEO, SEM, CRO, and Generative Engine Optimization (GEO)
Align search strategy with creative, media, and business objectives to drive performance across channels
Guide keyword strategy, audience targeting, content optimization, and media investment decisions holistically
Oversee technical SEO, on-page/off-page optimization, and paid search activation to ensure maximum visibility and efficiency
Integrate testing frameworks across paid and organic channels, including A/B and multivariate testing for performance improvement
Drive adoption of AI-forward strategies, including GEO and optimization for AI-powered search experiences
Serve as the senior strategic lead and trusted advisor for integrated search across key enterprise clients
Lead client communication, presenting cohesive search strategies, performance insights, and growth opportunities
Translate complex data and cross-channel insights into clear, actionable recommendations
Ensure alignment between client goals and integrated search execution
Define and evolve the vision for integrated search across the agency, combining SEO and SEM best practices
Stay ahead of industry trends, including AI search, automation, and changing search engine behaviors
Build and maintain strong relationships with key platform partners (Google, Microsoft, SEO tools/vendors)
Identify new opportunities for innovation, efficiency, and growth across search channels
Contribute to new business efforts, including pitches and capability development
Oversee execution across multiple accounts, ensuring quality, timeliness, and performance outcomes
Establish KPIs and measurement frameworks across paid and organic search
Analyze performance data across platforms (Google Ads, Search Console, Analytics, etc.) to drive optimization
Ensure seamless collaboration with media, analytics, content, and development teams