Associate Director, Paid Search

HelloFresh • New York, NY

7h

About The Position

As the Associate Director of Paid Search, you will lead the strategic direction and performance of one of the most critical acquisition channels across the United States. Operating within a global, matrixed organization, you will act as the key bridge between centrally defined global strategy and local market execution.
You will be responsible for ensuring that global Paid Search roadmaps, frameworks, and best practices are effectively translated, localized, and executed to meet regional business objectives. At the same time, you will advocate for the United States market needs, influencing global stakeholders to continuously refine and evolve the overarching strategy.
Reporting to the Director of Growth Marketing, you will oversee a high-performing team and a significant marketing budget, driving high-impact execution against ambitious company goals.
This is a leadership role requiring cross-functional collaboration with Adtech, Creative, Analytics, and SEO teams to find synergies and bring high-quality customers to the business. You will own the long-term roadmap and ensure excellence across our meal kit brand portfolio, including Factor, HelloFresh, Green Chef, and EveryPlate.

Requirements

• Experience: 8+ years of experience in Paid Search (agency or client-side), with at least 5+ years in team management and leadership roles.
• Education: A bachelor’s degree with a strong academic record or proven relevant commercial experience.
• Technical Mastery: Deep expertise in search bidding strategies (tCPA, tROAS), auction dynamics, and various campaign types (Shopping, App, Discovery).
• Platform Proficiency: Google and Bing Ads certification is required; familiarity with tag management and app tracking troubleshooting is essential.
• Operational Excellence: Strong organizational and project management skills with the ability to own large-scale initiatives from start to finish.

Responsibilities

• Global–Local Strategy Alignment: Own the adaptation and execution of the global Paid Search roadmap for the United States
• Strategic Leadership: Act as the primary interface between global marketing teams and local stakeholders. Provide structured feedback loops, influencing roadmap evolution based on local insights
• Market Expert: Ensure alignment between centrally defined strategies and regional performance goals
• Team Management: Lead, mentor, and grow a high-performing team of search specialists and managers.
• Budget & Performance: Take full accountability for campaign management, budgeting, and optimization across all search portfolios.
• Advanced Analytics: Utilize automated dashboards and post-analysis reports to turn complex data into actionable insights for executive stakeholders. Ensure data-driven decisions are communicated clearly across teams.
• Hands-On Reporting: Independently build and manipulate spreadsheets (Excel, Google Sheets, or internal tools like Gemini) to perform deep-dive analyses, model scenarios, and generate ad hoc insights. Translate findings into clear, visual presentations to guide strategic decisions and support your team.
• Testing & Innovation: Partner closely with the global AdTech/Product Innovation lead to implement best practices, pilot new tools and methodologies, and provide market feedback to inform future product and innovation roadmaps.
• Cross-Functional Synergy: Partner with Brand, BI, CRM, and SEO teams to optimize the full consumer journey and provide strategic feedback on creative direction and ad copy.

Benefits

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees