Associate Director, Paid Search

Tombras•Atlanta, GA

About The Position

Where you'll be working: Knoxville or Atlanta. Relocation assistance may be provided. What you'll be doing: Architect effective Google Ads and Microsoft Ads campaigns across all ad formats and surfaces including Search, Shopping, YouTube, Display, App and Gmail. Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to C-suite level clients on a daily and weekly basis Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation Research keywords, analyze their relevance and perform competitive analysis. Recommend landing page strategies and consult on landing page planning and optimizations Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets and synthesizing them into actionable plans for monthly meetings and QBRs. A/B/n testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients Administer bid management tools to accurately pace daily paid search budgets Monitor and analyze campaign performance in platforms like Google Ads, Microsoft Ads, Skai and more Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals Ensure billing and budget pacing is handled accurately and in a timely matter Work closely across all other media and creative teams at Tombras to build cohesive data-driven media plans with best-in-class approaches to measurement and strategy recommendations for creative effectiveness Champion department processes, stay current on search marketing industry trends and best practices—we’re looking for thought leaders in generative AI use cases for both internal and external facing applications. What you bring: 4-6+ years of Paid Search experience within an advertising agency Google Ads certifications Critical Thinking & Problem-Solving: Ability to approach complex challenges creatively, analyze data insights, and make strategic decisions that go beyond standard campaign optimizations. Proactive & Self-Driven Work Ethic: Demonstrates initiative, ownership, and the motivation to seek out new ways to improve workflows and client outcomes. Early AI Adoption & Successful AI Implementation: Advanced use of AI, LLMs, and Google's latest in AI automation to enhance productivity, optimize campaigns, automate reporting, develop deep campaign opportunities, generate audience insights, and develop better performing creative across Google Ads surfaces (Search, Shopping, Display, Gmail and YouTube). Continuous Learning Mindset: Eagerness to learn new technologies, adapt to emerging industry trends, and consistently iterate on best practices. Collaboration & Communication: Capable of working across different teams (social, programmatic, investment) to develop holistic, cross-channel media solutions that drive real business results. Intimate knowledge of paid search campaign types, strategies and tactical executions of Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple. Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking. Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite. Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.) Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.

Requirements

4-6+ years of Paid Search experience within an advertising agency
Google Ads certifications
Critical Thinking & Problem-Solving: Ability to approach complex challenges creatively, analyze data insights, and make strategic decisions that go beyond standard campaign optimizations.
Proactive & Self-Driven Work Ethic: Demonstrates initiative, ownership, and the motivation to seek out new ways to improve workflows and client outcomes.
Early AI Adoption & Successful AI Implementation: Advanced use of AI, LLMs, and Google's latest in AI automation to enhance productivity, optimize campaigns, automate reporting, develop deep campaign opportunities, generate audience insights, and develop better performing creative across Google Ads surfaces (Search, Shopping, Display, Gmail and YouTube).
Continuous Learning Mindset: Eagerness to learn new technologies, adapt to emerging industry trends, and consistently iterate on best practices.
Collaboration & Communication: Capable of working across different teams (social, programmatic, investment) to develop holistic, cross-channel media solutions that drive real business results.
Intimate knowledge of paid search campaign types, strategies and tactical executions of Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple.
Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking.
Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite.
Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)
Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.

Responsibilities

Architect effective Google Ads and Microsoft Ads campaigns across all ad formats and surfaces including Search, Shopping, YouTube, Display, App and Gmail.
Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to C-suite level clients on a daily and weekly basis
Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
Research keywords, analyze their relevance and perform competitive analysis.
Recommend landing page strategies and consult on landing page planning and optimizations
Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets and synthesizing them into actionable plans for monthly meetings and QBRs.
A/B/n testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
Administer bid management tools to accurately pace daily paid search budgets
Monitor and analyze campaign performance in platforms like Google Ads, Microsoft Ads, Skai and more
Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
Ensure billing and budget pacing is handled accurately and in a timely matter
Work closely across all other media and creative teams at Tombras to build cohesive data-driven media plans with best-in-class approaches to measurement and strategy recommendations for creative effectiveness
Champion department processes, stay current on search marketing industry trends and best practices—we’re looking for thought leaders in generative AI use cases for both internal and external facing applications.

Benefits

Flexible PTO
Generous parental leave for primary and non-primary caregivers
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

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