Director, Paid Search

IPG Mediabrands•Los Angeles, CA

About The Position

Who you are: You will serve as the primary day-to-day client contact on a specific piece(s) of business. This role involves deep client vertical knowledge which leads to managing the account, developing and executing innovative search media plans that address the client’s strategic objectives. You will also be responsible for the development of strong paid search teams leading the execution of world-class search programs.

Requirements

Ability to judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story
Working knowledge of online performance tracking and measurement tools
Proven ability to represent company philosophies and expertise to external parties; including clients and partner agencies
Experience in growing, managing, and inspiring internal search teams; strong leadership and administrative skills. Fosters an environment that enables action
Proficient in Google Ads, Bing Ads and third party bidding platforms
Proficient in Microsoft Office
7+ years of experience in media/search agency, advertising agency, or similar media environment. Experience in a previous SEM role is required.

Nice To Haves

SEO experience is a plus.
Knowledge of Asana or other project management platforms a plus
Continued enthusiasm towards the medium and the desire to constantly educate one’s self on the latest information
Strong interpersonal skills including clear communication skills
Solid organizational skills, attention to detail, and accuracy when working with numbers

Responsibilities

Key participant in strategic search planning and execution
Accountable for campaign performance and meeting client goals.
Demonstrates ability to present and sell strategies/plans through to the client.
Ability to provide thought leadership in an evolving Search landscape.
Identifies additional opportunities and partners with VP/SVP to up-sell and cross-sell to the client.
Relationship liaison between the client, the partner agency and the search practice.
Develops client / partner agency presentations alongside the VP/SVP and contributes to enterprise level strategy.
Supports external Business Development and Marketing initiatives such as sales pitches, case studies, etc.
Accountable for setting expectations, providing feedback, and developing the team.
Ensures team has received all tools and training to excel in their roles. This includes but is not limited to our own SOURCE training and MSFT Excel.
Oversees the day to day use of Asana (project management software) and implementation of our SOURCE guides to deliver a best-in-class product that also optimizes workflow.