Associate Director, Integrated Media Planning

Omnicom Media Group US OMG23•Burbank, CA

18d•$95,000 - $130,000•Hybrid

About The Position

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. Our Disney Entertainment TV teams work on tune in and streaming for networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team. OMG23 is looking for an Integrated Associate Director to lead the strategic direction of innovative, cross-channel campaigns for world-class entertainment clients. You’ll bridge strategy, media, and creativity—guiding teams across digital, social, and traditional channels to deliver work that moves audiences and drives results. You’ll partner closely with clients and internal experts to translate brand goals into powerful, connected media strategies. You’ll stay ahead of culture and technology trends, mentor talent, and shape the future of integrated marketing at OMG23.

Requirements

Bachelor’s degree or relevant experience
4+ years of integrated media experience (digital and offline)
A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
Proficient in Excel, PowerPoint and key media tools; familiarity with syndicated research and ad serving platforms a plus
Curious about emerging tech, evolving platforms, and audience behavior
Clear and confident communicator—equally strong in writing, presenting, and leading conversations with clients and teammates.
Thrive in fast-paced environments, staying flexible and adaptable when timelines shift
You take a proactive approach to problem-solving, using critical thinking to find smart solutions
You’re comfortable coaching teammates and contributing to a collaborative, supportive team culture
Strong presentation skills and know how to engage an audience with a compelling story

Nice To Haves

Entertainment experience strongly preferred, tune in and streaming account experience a plus

Responsibilities

Lead development of data-driven, audience-first media strategies across digital and offline channels
Build strong, trusted relationships with clients and internal partners across activation, social, search, and project management
Stay on top of emerging trends, technologies, and platforms—bringing fresh ideas and POVs to inspire clients and teams
Oversee campaign planning, execution, and performance to ensure excellence and alignment with client goals
Develop and refine audience strategies through data-driven research, ensuring alignment with brand and business objectives
Manage and mentor a collaborative team of media professionals, fostering curiosity, growth, and innovation
Translate insights and campaign learnings into actionable recommendations for clients and agency teams
Guide annual and campaign budgets with precision and strategic foresight