Associate Director, HCP Marketing
PharmaEssentia U.S.A.•Burlington, MA
1d•$160,000 - $200,000
About The Position
The Associate Director of Marketing is a key leadership position within the PharmaEssentia organization and responsible for the development and implementation of programs to maximize brand adoption. This role will contribute to development of the HCP marketing strategy and tactical plan for both disease state and brand. A key responsibility will also be to work cross-functionally with Legal, Regulatory, Medical Affairs, Business Analytics, Sales, and external vendors.
Requirements
- Bachelor’s Degree in marketing or related field.
- 7+ years of pharmaceutical marketing or related experience
- Demonstrated ability to collaborate and work cross functionally
- Excellent communication skills and organizational skills
- Demonstrated fluency in articulating complex scientific concepts and data
- Requires high sense of urgency with strong leadership and organizational skills
- Strong understanding of the laws, regulations and rules governing the pharmaceutical industry
- Requires travel, including weekend travel, up to 30%
Nice To Haves
- Oncology/Hematology experience preferred
- Black Box product experience preferred
Responsibilities
- Partners with Marketing leadership to help shape brand strategy, segment the market, develop messaging and launch into new segments
- Directs the development and implementation of strategic and tactical plans for marketed product and indications
- Develops strong partnerships with cross-functional teams to support business goals
- Partnering with Field Marketing, develop and maintain speaker program content and effectiveness
- Lead development and execution of strategic ad boards with key stakeholder audiences
- Effectively partner with cross-functional teams (medical, legal, regulatory) to successfully steer projects through the promotional review process
- Ensures appropriate metrics are in place to measure impact of tactics in field
- Leads and manages agency partners to ensure on budget and timely deliverables
- Sets priorities to align with business objectives
Benefits
- Comprehensive medical coverage
- Dental and vision coverage
- Generous paid time-off
- 401(k) retirement plan with competitive company match
- Medical & Dependent Care Flexible Spending Account
- Up to $150 monthly cell phone reimbursement
- Employee Assistance Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
