Director, HCP US Marketing - Job ID: 1866

Ascendis Pharma•Princeton, NJ

About The Position

Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in Denmark, Europe, and the United States. Today, we're advancing programs in Endocrinology Rare Disease and Oncology. Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues. Guided by our core values of Patients, Science, and Passion, we use our TransCon® drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs. Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills. The Director of HCP Marketing is a strategic leader responsible for developing and executing the HCP marketing strategy for Yorvipath to drive adoption, differentiation, and sustained growth. This role owns the end-to-end HCP marketing vision—translating clinical and customer insights into compelling strategies, campaigns, and experiences that influence prescribing behavior across personal and non-personal channels. The Director partners closely with Sales, Medical Affairs, Market Access, Analytics, and Regulatory to ensure a cohesive, compliant, and high-impact go-to-market approach. This role is accountable for brand performance, message consistency, and executional excellence.

Requirements

Bachelor’s degree required; MBA or advanced degree preferred.
10+ years of pharmaceutical or biotech marketing experience, with significant HCP marketing leadership.
Proven experience leading brand strategy and omnichannel execution in a regulated environment.
Strong understanding of HCP engagement, sales force dynamics, and non-personal promotion.
Demonstrated ability to translate clinical data into impactful marketing strategies.
Experience leading cross-functional teams and influencing without authority.

Nice To Haves

Launch experience
Endocrinology, specialty, or rare disease experience
Experience managing budgets.
Up to 25% Travel (including select weekends) may be required.

Responsibilities

Own the HCP marketing strategy aligned to brand objectives and customer insights
Translate clinical data into compelling, compliant narratives that resonate with priority HCP segments.
Serve as a strategic thought partner on brand direction, investment decisions, and performance optimization.
Field Force strategy and execution lead. Responsible for field sales messaging strategy and tactical execution.
Support omnichannel HCP campaigns across personal promotion (sales force, speaker programs) and non-personal promotion (digital, CRM, email, paid media, congress).
Partner with Sales leadership to ensure field tools, messaging, and deployment are optimized for impact with top-tier targets.
Oversee congress strategy and tactical execution, including booth presence, symposia, and pre-/post-meeting engagement.
Ensure seamless integration of HCP marketing with patient and payer strategies where appropriate.
Leverage market research, analytics, and real-world insights to continuously refine segmentation, targeting, and messaging.
Establish KPIs and dashboards to measure effectiveness of HCP initiatives and inform agile optimization.
Drive a test-and-learn mindset to improve engagement, message pull-through, and ROI.
Work closely with Regulatory, Legal, and Compliance to deliver timely, compliant materials without compromising strategic intent.
Lead, mentor, and develop 1 direct report
Manage agency partners to ensure strategic alignment, quality, and on-time delivery.
Foster a culture of accountability, innovation, and continuous improvement.