HCP Director

Pfizer • New York City, NY

6d

About The Position

This is an exciting opportunity to join Pfizer’s dermatology franchise - an agile, innovative, groundbreaking team. The Dermatology TA has an industry leading pipeline and is poised for continued growth and success. The Dermatology team was responsible for two of our 25 by 2025 launches, LITFULO and CIBINQO. LITFULO is a JAK3/TEC molecule that received approval in June 2023 and is the first and only FDA-approved treatment for severe alopecia areata (AA) in adolescents (ages 12-17) and adults. Currently, there are only two other FDA-approved medicines for AA in adults, so LITFULO delivers on a critical unmet need for people suffering with the severe AA. CIBINQO is an oral JAK inhibitor for moderate to severe Atopic Dermatitis that received FDA breakthrough designation and was approved in the US in mid-January 2022. The CIBINQO marketing team comprises a group of talented, diverse, tenacious colleagues and attracts employees focused on developing or enhancing their growth mindset. With several Pfizer Firsts under their belt, they remain focused on building excellent, innovative strategies with patients at the center of their mission. The team is driven by an unrelenting determination to embody Pfizer’s values and to be the catalyst for every team member’s success. They harness their individual and collective strengths and embrace the courage to pursue boldness. The CIBINQO HCP Director is a critical role that will lead all field force marketing efforts and support the strategy and execution of key HCP-focused initiatives. This high-visibility position will lead several key projects. The selected colleague will report to the US CIBINQO Brand lead and will work closely with cross-functional colleagues and external vendors.

Requirements

• Bachelor's Degree required
• 8+ years of experience in the pharmaceutical industry
• Prior experience launching brands, campaigns, or other initiatives preferred
• Demonstrated success in developing, executing, and measuring complex programs or initiatives
• Strong team player with ability to gain alignment: Effective listening and communication skills – gathers input from key stakeholders.
• Ability to work under pressure, to take accountability for business challenges, think strategically and boldly to tackle complex problems.
• Proven track record of operating in a fast-paced, high-energy environment
• Ability to execute in the face of ambiguity or change
• Strong business acumen with excellent verbal and written communication skills for a wide variety of internal and external audiences, including senior Pfizer leadership and senior management from external organizations
• Demonstrated ability to manage vendors and individuals to impact business performance.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• This position requires permanent work authorization in the United States.

Responsibilities

• Lead all personal promotional efforts including field force strategy, tactical execution and training
• Support the fully branded HCP creative campaign evolution across major tactics & channels
• Support creation of enhanced messaging platforms by strategically incorporating market research and RC feedback
• Adapt and advance objection handling in response to field feedback and update if needed
• Evolve core HCP messaging platform based on new data, upcoming publications, as well as key market research insights to prepare to include in core materials
• Lead targeting and segmentation strategy, tracking segmentation impact across HCP channels, refining field messaging based on segmentation-driven market research insights, and aligning updates with evolving brand performance metrics.
• Analyze performance metrics to adjust strategies and execute marketing levers to appropriately impact the business
• Lead all samples/supply initiatives including forecasting
• Lead Field Insights Team (FIT) and partner closely with sales leadership on key initiatives including POAs and preceptorships
• Lead planning and execution for FAST start and POA
• Collaborate closely with cross-functional team members including Sales, Commercial Effectiveness, Medical, Compliance, Integrated insights and strategy (IIS), and Professional Relations Team (PRT) to advance critical workstreams

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees