Associate Director, HCP Marketing - US Pain

Vertex Pharmaceuticals • Boston, MA

1d • Hybrid

About The Position

The Associate Director, HCP Marketing works within the HCP Marketing team for Vertex’s U.S. Commercial Pain Business Unit and reports to the Senior Director, HCP Marketing. In Q1, 2025, Vertex launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. To engage multiple HCP specialties involved in treatment of acute pain treatment in adults, promotion will expand to a new set of HCP customers, including office-based (surgeons, internists, oral surgeons among others) with new Customer engagement team (i.e. sales team) which is being hired and deployed. This role has responsibility for working within the HCP team to identify opportunities within this customer group for promotion, adapt and develop new materials appropriately and support the success of the Customer engagement team in driving customer interest and demand for JOURNAVX.

Requirements

• Ability to oversee generation of insights and apply those insights to business problems/opportunities
• Strong analytical mindset to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Agency management and marketing material development, implementation and assessment (min 2 years)
• Direct experience with communications review committee (CRC) for review of tactics and compliance processes
• Experience with assessing impact of promotional investments
• Ability to work across large teams to both influence and support to get outcomes for team success
• Strong communication and presentation skills including comfort with Field discussions
• Agility in thought and action, ability to function in a fast-paced, brand-launch environment
• Bachelor's degree in marketing, business, or scientific degree or equivalent; combination of scientific and business/marketing degrees preferred
• Minimum of 6 years of experience in pharmaceutical marketing or closely related fields (e.g., pharmaceutical sales, ad agency, etc.)
• Field experience (including training, promotional initiatives and planning, etc.) and HCP direct interfaces (Congresses, Advisory/consulting work, market research, etc.)
• Strong budget management and program management experience
• Ability to travel 25% of time

Responsibilities

• Work with Market Insights to assess the practice and educational differences and needs for this customer group as pertains to other existing (e.g. hospital-based surgical and anesthesia) specialties and translate them into overall promotional strategy
• Identify and develop or adapt materials for the team to use in promotion with these HCPs as well as develop other promotional initiatives that would be impactful. These include emerging digital media and technology assets
• Manage agency focus and internal processes to achieve work targets on time and within budget.
• Work in close partnership with other HCP marketing leaders (i.e. brand promotion lead for other customer team, media specialists, CRM lead, Congress and Speaker programs) to ensure overall HCP promotional mix and initiatives are maximized and synergies realized across the team
• Support launch including information and training needs of a newly formed Field sales team
• Maintain close working relationships with Field leaders to evolve and respond to needs
• Work with Market Insights and analytics partners to plan and measure effectiveness of promotion as well as gaps among target customers
• Other related duties as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees