Associate Director, Growth Analytics

IPG MediaBrands•New York, NY

42d•$110,000 - $125,000

About The Position

Your role is to assist with and be a key analytics POC. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and helping to guide the team managing all deliverables for the client.

Requirements

5+ years of experience in marketing or digital analytics, primarily digital media performance
Proficiency with Tableau or any other dashboard & data visualization tool and the backend data required to populate a dashboard
Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience

Nice To Haves

Knowledge of Python, R, SQL, or any other advanced analytics software package a plus
Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
Experience with the following industry tools a plus: Syndicated Consumer (e.g. MRI-Simmons), Syndicated Sales (e.g. Claritas, Nielsen), Media Consumption (e.g. N-Power, ComScore), Paid Media Monitoring (e.g. Kantar, AdClarity), Social Media Monitoring (e.g. Brandwatch, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Acxiom, Blue Kai), Digital Ad Server (e.g. DCM, OpenX, Google Ad Manager) & Site Served, and/or Website Analytics (e.g. Adobe Analytics, Google Analytics)
Ability to delegate and oversee direct reports
Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
Excellent written, verbal communication and presentation skills
Strong time-management and organizational skills
Proven problem solving ability
Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Responsibilities

Development of client-specific measurement plans
Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.
Help guide junior members on story-board/narrative to provide rich insights
Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.
Work with Client Advice & Management to identify opportunities to better support client needs

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

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