Associate Director, Analytics

Publicis Groupe•New York, NY

4d•$110,580 - $148,500

About The Position

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands. Overview: We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Associate Directors are often the face of our brand. Responsibilities Role Objectives: Working closely with both the Business Planning and Activation teams, the Associate Director, Analytics will contribute to the design of the data strategy to tie our clients' marketing to real-world business goals. Our Associate Directors work very closely with their team of analysts to help them stay on track with day-to-day client deliverables. They also contribute crucial intellectual capital by designing measurement plans based on their client's business needs, using data to tell great stories. Associate Directors also work closely with their VP to build an Analytics strategy and execute on that plan in accordance with their team. This role reports directly into the VP, Analytics.

Requirements

B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
4+ years of experience working in an Analytics capacity
Agency experience highly preferred
Knowledge of Digital Media, Marketing/Advertising industries highly preferred
Experience working with Python, R programming languages
Experience working with relational databases, SQL
Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients
Ability to develop frameworks, learning agendas and steer complex analytics projects
Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst
Experience with other digital media and analytics tools such, Measurement Vendors, BI Software
Experience with third party research partners such as GfK, Nielsen and comScore
Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets
Experience managing and querying relational databases
Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
Experience and understanding with various cloud computing environments: AWS, Azure, GCP
Experience with ad verification tools such as IAS & Moat
Experience with using or analyzing data form DMPs and DSPs
Knowledge of Python or other data manipulation languages
Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement
Experience designing databases, schemas, and ETL

Responsibilities

Working closely with both the Business Planning and Activation teams, the Associate Director, Analytics will contribute to the design of the data strategy to tie our clients' marketing to real-world business goals.
Our Associate Directors work very closely with their team of analysts to help them stay on track with day-to-day client deliverables.
They also contribute crucial intellectual capital by designing measurement plans based on their client's business needs, using data to tell great stories.
Associate Directors also work closely with their VP to build an Analytics strategy and execute on that plan in accordance with their team.