Associate Director, Go-To-Market and Field Strategy, Oncology and HIV

EMD Serono•Boston, MA

2d•Hybrid

About The Position

As Associate Director, Go-To-Market and Field Strategy will partner with our therapeutic areas to translate ambition and strategy to execution. You will represent the needs of the field and funnel that information to the brand team or appropriate platforms for the determination and potential deployment of critical resources. This job description is intended to provide a general overview of the role and is not an exhaustive list of all responsibilities and duties associated with the position

Requirements

Bachelor’s degree
Minimum 6 years’ experience in pharmaceuticals, healthcare industry, or consulting
Advanced computer skills – excellent knowledge and experience with Excel, Word, PowerPoint, and Access
Deep expertise with data and reporting/analysis tools
Advanced knowledge of CRM technology relevant to Customer Facing Teams
Proven skills leading multiple impactful cross functional projects simultaneously

Nice To Haves

Biotech or pharmaceutical US marketplace launch experience
Experience in Oncology and / or HIV
Outstanding oral, written and communication skills with the ability to present to small and large groups
Superior team orientation and ability to influence without authority
Strong business acumen with keen analytical sense and ability to utilize quantitative analysis and sound business judgement in interpretation of sales and market data to drive strategy
Ability to think strategically and bring innovation to the organization
Ability to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes.
Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions.
Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results.
Uphold ethical standards and being honest in all interactions.
Ability to streamline processes to focus on what matters and creates impact and acting quickly to adapt to changes.
Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity.

Responsibilities

Go-to-market strategy: Design, execute, and optimize GTM plans for new and existing products; track performance via KPIs and adjust based on results.
HCP & account targeting: Build and maintain targeting models (segmentation, tiering, valuation) and produce quarterly target lists to optimize resource allocation.
Account planning enablement: Support the key account management program; improve tools, capabilities, and processes to strengthen account plans and outcomes.
Territory alignment: Analyze market/sales dynamics to design and implement territory structures; manage change rollout and continuously optimize coverage and productivity.
Insights & ad hoc analytics: Deliver analyses of market trends, customer behavior, and competitive dynamics to inform decisions.
Brand planning support: Provide insights and analytics to support annual brand planning and in-year pull-through.
Program/project leadership: Lead cross-functional initiatives with clear plans, timelines, deliverables, and stakeholder communication.
Executive communication: Develop high-impact presentations; facilitate meetings/workshops (e.g., POAs, summits) to align teams and drive execution.
Cross-functional alignment: Serve as liaison across Sales, Marketing, and Operations; synthesize field and research insights into planning and priorities.