Associate Director, Global Insights Lead

CloroxPleasanton, CA
1dHybrid

About The Position

The Embedded Insights Lead is responsible for leading end user, customer, and market intelligence for Clorox Professional, the B2B business unit within The Clorox Company. This role serves as the insights integrator and key strategic advisor to the business, reporting to the BU Innovation Lead and representing the holistic voice of the end user and customer through integrated end user/customer, brand, shopper, product, competitive, and marketplace insights. The Embedded Insights Lead grows and leverages the BU Knowledge Base and develops and directs the Learning Plan to deliver the BU’s topline growth, profit, innovation, sustainability, and other business objectives.

Requirements

  • Insights expertise - deep experience with insights and their application to drive business growth
  • Technical skills - strong research skills and critical thinking ability
  • Results orientation - focus on delivering business impact
  • Synthesis - ability to integrate varied information into a holistic and cohesive perspective
  • Communication - strong written, verbal and persuasive skills
  • Collaboration - ability to collaborate cross-functionally to effectively drive results
  • Courage - willing to speak up and advocate for consumer truth
  • Uncover and integrate multiple sources to craft an effective set of choices
  • Concisely and persuasively deliver the right insights to inform specific business decisions
  • Translate insights into differentiated business strategies
  • Drive innovation
  • 10+ years of market research experience
  • Broad and deep research expertise across most facets of base/core brand, innovation, shopper, product and competitive intelligence
  • Broad experience across the full range of market research methodologies (qual & quant), data and vendors
  • Strong record of partnership with senior business stakeholders across Marketing, Sales and R&D and evidence of influencing strategic business decisions/outcomes
  • BA/BS or Master’s in Market Research, Behavioral Science, Economics, MBA or related field

Nice To Haves

  • Experience in Business to Business Cleaning, Janitorial, Healthcare, and similar product manufacturers is strongly preferred
  • Experience in CPG/FMCG categories is a plus

Responsibilities

  • Strategic Insight Leadership Serves as insights integrator for the BU, offering strategic thought partnership to GMs, Marketing, Sales, and R&D Studio Leadership. Ensures the business has a 360-degree view of the end user, customer, and marketplace dynamics , and leverages this perspective to maximize the quality and impact of business decisions.
  • Growth & Business Impact Sparks BU growth with best-in-class insights across core/base business, innovation, category leadership, revenue growth management, and other key business growth drivers .
  • Knowledge & Learning Agenda Ownership Manages, mines, synthesizes, and grows the BU Knowledge Base to ensure integrity, continuity, and richness of insights. Develops the BU Learning Plan as part of the annual business planning cycle and maintains and updates the Learning Plan at least quarterly.
  • Insights Orchestration & Execution Directs execution of the BU Learning Plan, orchestrating specialized resources across: BU Embedded Insights Dynamic Deployment Shopper Insights Insights Capabilities B2B Learning Platforms / Tools External vendors Consumer Learning Center & Sensory Resource Stewardship
  • Resource Stewardship Advises the Portfolio Leads on research needs required to deliver the Business Plan, Innovation plan and Customer insights, and supports finalization of research briefs for Dynamic Deployment engagement. Maximizes insights ROI by managing resources efficiently and prioritizing work against business impact.
  • Enterprise Integration & Capability Building Develops strong cross-functional relationships, fosters knowledge integration across the Clorox org. Connects BU and central Insights teams, promoting two-way knowledge flow and sharing best practices. Influences total Insights, marketing, and enterprise-level capability development priorities.

Benefits

  • comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs
  • robust health plans
  • a market-leading 401(k) program with a company match
  • flexible time off benefits (including half-day summer Fridays depending on location)
  • inclusive fertility/adoption benefits

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What This Job Offers

Job Type

Full-time

Career Level

Director

Number of Employees

1,001-5,000 employees

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