Associate Director, Digital Marketing

BridgeBio Pharma•San Francisco, CA

11d•Hybrid

About The Position

You’ll be responsible for managing all aspects of our web infrastructure—across brand, corporate, and disease awareness websites—and serves as a critical partner to marketing, communications, and digital media teams. Responsible for the oversight and implementation of a growing suite of tools including CMS, testing, personalization, analytics, and web performance platforms. You will define and drive the roadmap, lead site optimization initiatives, manage vendor and agency partners, and ensure our digital presence is performant, accessible, compliant, and optimized for growth.

Requirements

Strategic thinker combined with strong execution and organizational skills
Ability to guide cross-functional teams and vendors in a matrixed environment
Data-driven mindset with a focus on growth, performance, and user experience
Excellent communication, prioritization, and documentation skills
8+ years of digital/web operations experience, including at least 3 years managing enterprise-level websites. (Experience in biotech preferred)
Strong experience with modern web stacks: Next.js , headless CMS (e.g., Sanity), and integrated digital tools
Demonstrated ownership of experimentation (e.g., Optimizely ), user analytics (e.g., Fullstory ), and digital insights platforms (e.g., Peec.ai , Adthena )
Experience managing development sprints and roadmaps using Jira or similar PM platforms

Nice To Haves

Experience in biotech preferred

Responsibilities

Own and evolve the multi-site roadmap: architecture, redesigns, upgrades, and strategic rollouts for all company web properties
Manage day-to-day updates, enhancements, and performance monitoring with internal teams and agency partners
Own and manage the web and digital marketing tech stack, including: Optimizely , Sanity , Next.js , Ostro , Peec.ai, Adthena , Fullstory , Jira, WPengine
Ensure integrations between platforms are scalable, data is actionable, and tools are fully leveraged across campaigns and optimization work
Build and implement A/B and multivariate tests working with Digital Marketing analytics lead to prioritize and manage roadmap and strategic vision
Collaborate with analytics, SEO/SEM, and media teams to improve conversion paths, engagement, and organic growth
Monitor site performance, uptime, and loading speed across devices; proactively resolve issues
Oversee vendor relationships (development agencies, CMS integrators, testing and analytics providers)
Lead budgeting, scoping, contracts, and procurement for all web-related tools and services
Ensure compliance with ADA/WCAG , privacy (GDPR/CCPA), and biotech regulatory (MLR) standards
Establish governance protocols for content updates, review processes, and user access
Collaborate with IT, legal, and regulatory to maintain audit-ready workflows and secure infrastructure
Coordinate with developers, designers, and UX teams to create user-first digital experiences

Benefits

Market leading compensation
401K with 100% employer match on first 3% & 50% on the next 2%
Employee stock purchase program
Pre-tax commuter benefits
Referral program with $2,500 award for hired referrals
Comprehensive health care with 100% premiums covered - no cost to you and dependents
Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
Hybrid work model - employees have the autonomy in where and how they do their work
Unlimited flexible paid time off - take the time that you need
Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents
Flex spending accounts & company-provided group term life & disability
Subsidized lunch via Forkable on days worked from our office
People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities