About The Position

The Customer Relationship Management (CRM) Associate Director supports the CVRM functions and is part of the Customer Engagement Strategy and Innovation Team in Strategic Field Operations (SFO) . Th is role is a key player on the team essential for supporting current VEEVA technology solutions across IBEX, Sales and Marketing . You will be working across multiple functions ( IBEX, IT, Sales , Brands , Compliance ) to balance the immediate demands with future capabilities needed to deliver the US Business strategy . You will play a significant role in shaping and deploying ongoing evolutions in AZ’s CRM capability , especially with respect to enhancements in our omnichannel capabilities . In exchange for a fast-paced environment, this role offers significant opportunities for leadership exposure and professional development. You will be based in Wilmington, DE and report to the Senior Director, Customer Excellence.

Requirements

  • Bachelor's degree; preferably in a relevant subject area.
  • 5+ years of pharmaceutical/biotech experience.
  • Experience with Veeva , Salesforce or other CRM platforms.
  • Ability to influence others without authority.
  • Previous experience in a cross-functional, collaborative, problem - solving team environment.

Nice To Haves

  • Pharmaceutical Sales Experience .
  • Experience with development and support of CRM or other technology capabilities.
  • Thought leader on current capability building best practices.
  • Knowledge of sampling as well as digital marketing and engagement capabilities .
  • Proven capability in influencing a diverse network of senior leaders and stakeholders.

Responsibilities

  • Strategic b rand alignment : Possess a deep understanding of brand strategy, performance drivers, and unmet needs to co-create high impact initiatives for customer facing teams.
  • End to end orchestration: Coordinate across all IBEX stakeholders to deliver integrated, end to end solutions that align with brand objectives and field execution.
  • Innovation : Partner closely with IT to maximize adoption and effectiveness of AstraZeneca technology solutions across customer facing roles.
  • Testing, deployment, and change governance: Plan, execute, and govern testing and deployment activities for new and enhanced CRM capabilities, ensuring readiness and minimal disruption.
  • Process optimization: Continuously identify and prioritize opportunities to streamline processes and improve efficiency across workflows and systems.
  • Outcome orientation: Focus on business outcomes and customer facing productivity to demonstrate impact beyond deployment.
  • US market representation and scalability: Represent US market needs in “CRM of the Future” initiatives and share best practices with global teams to shape scalable, market relevant solutions.
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