Director, Customer Relationship Management and Lifestyle

DaVita Kidney Care • Denver, CO

6d • $115,000 - $183,000

About The Position

The Director of CRM & Lifecycle Marketing is responsible for building, scaling, and optimizing DaVita’s enterprise CRM and lifecycle marketing capability. This role owns the content strategy, technology, roadmap, and execution of CRM-driven communications, including email, SMS, and marketing automation programs that drive engagement, conversion, and long-term relationship value across patients, physicians, and enterprise audiences. The Director serves as the primary owner of DaVita’s Salesforce CRM ecosystem, ensuring the platform is leveraged to deliver best-in-class personalized, data-driven experiences at scale while supporting broader business and growth objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Technology, or a related field preferred.
• 10+ years of experience in CRM, lifecycle marketing, or marketing automation roles, with demonstrated leadership at the Director level.
• Deep hands-on experience with Salesforce, including Salesforce Marketing Cloud; Salesforce certification preferred.
• Strong background in marketing automation, lifecycle strategy, and personalization at scale.
• Experience designing and managing complex email and journey-based programs across multiple audiences.
• Proven ability to manage technical teams to translate business requirements into scalable CRM solutions.
• Ability to manage both strategy, tech, and development teams to work in orchestration and deliver excellence in QA and delivery.
• Experience working in highly regulated environments with strong attention to privacy, consent, and data governance.
• 5-7 years of people management, leading teams of 8+ across multiple disciplines.
• Salesforce Marketing Cloud certification preferred.
• Agile Process/ Scrum certification/training.

Responsibilities

• Own the end-to-end CRM and lifecycle marketing orchestration, including growth, roadmap, and excellence in delivery across all priority audiences.
• Serve as the primary business owner for Salesforce Marketing Cloud and related CRM technologies, managing the platform roadmap, integrations, and vendor relationships.
• Lead the creation, deployment, testing, and optimization of lifecycle communications, including email campaigns, automated journeys, and triggered messaging.
• Build and scale marketing automation and personalization capabilities, leveraging behavioral, clinical, and engagement data to deliver relevant experiences.
• Partner closely with Product, Engineering, Analytics, Privacy, and Compliance teams to ensure CRM programs are scalable, secure, and compliant.
• Translate business objectives into CRM use cases that drive measurable outcomes such as engagement, conversion, retention, and satisfaction.
• Build insights à actions into meaningful plans that deliver outcomes and prioritization across the team.
• Establish best practices and “best in class system” for audience segmentation, data governance, experimentation, and performance measurement.
• Lead and develop a high-performing CRM and lifecycle marketing team, providing strategic direction, coaching, and prioritization.
• Manage external agency, patient and physician marketing partner teams, and technology partners supporting CRM execution and platform enablement.

Benefits

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.

What This Job Offers

• Job Type: Full-time
• Career Level: Director