Associate Director, Content Marketing and Operations

University of Oregon•Eugene, OR

61d•Hybrid

About The Position

The Associate Director of Content Marketing and Operations plays a pivotal role in shaping how the University of Oregon tells its story to prospective undergraduate students, their families and influencers. Leading a team of creative and marketing professionals, this position drives large-scale, multi-channel campaigns and crafts compelling content that captures attention, inspires engagement, and influences enrollment decisions. Reporting to the Associate Vice President for SSEM Marketing and Communications, this role provides leadership for the department's content generation, which includes email and text marketing, videography, design and marketing content development. This role works with the AVP to ensure alignment with overall marketing and business objectives. The Associate Director, Content Marketing and Operations is a highly capable marketer and writer who directly contributes to content development, while also leading a multi-disciplinary team to shape and build content strategies. This role also establishes systems and processes that improve creative output and operational performance across the team. This role combines expertise in persuasive writing, storytelling, and strategy with strong leadership and operational management of multi-disciplinary team roles. The role ensures marketing efforts are distinctive, scalable, and data-informed, while also elevating the UO brand across a wide range of channels. The Associate Director is both creative and strategic: developing messaging, mentoring talent, and building the marketing processes that enable efficiency and impact at scale. Position is in Eugene, Oregon and must be able to work onsite at the University of Oregon campus in line with team operating protocols. Currently, the team is onsite three days a week and remote the remaining two days.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Eight years of experience in content marketing, operations management, or a related area which included developing and executing content strategies and managing operational processes.
Three years of experience directly managing professional staff.
Three years of experience writing marketing content, in areas ranging from email campaigns and web landing pages to brochures and presentations.
Experience with accessibility standards for digital communication (WCAG 2.1 or higher).
Ability to adapt voice and tone to meet audience needs.
Exceptional writing and editing skills, with the ability to adapt voice and tone to meet diverse audience needs.
Strong leadership and talent development skills, with experience fostering inclusive, high-performing teams and addressing performance management issues productively.
Experience managing junior and mid-level staff representing designers, videographers, email marketers and other marketing disciplines.
Advanced project management expertise, including the ability to manage large-scale initiatives while also contributing to content and strategy development.
Experience using a data-informed approach, with the ability to track and interpret analytics and audience insights to shape strategy and improve outcomes.
Ability to architect paid and organic marketing campaigns.
Ability to develop and measure the impact of multi-channel paid and organic marketing campaigns.
Ability to use analytics tools and digital engagement best practices.
Skilled at establishing and refining content management processes, tools, and systems that enhance efficiency and accountability.
Strategic problem-solving and decision-making skills, with the ability to navigate complex stakeholder needs and competing priorities.
Strong interpersonal and collaboration skills, with the ability to partner effectively across units, with leadership, and with external vendors.
Demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment while maintaining high standards of quality.

Nice To Haves

Proficiency with Adobe InDesign and MS Office Suite.
Familiarity with higher education marketing and enrollment cycles (or other mission-driven sectors).
Familiarity with Slate CRM.
Familiarity with SEO best practices.
Experience leading teams through organizational change or transformation.