Director, B2B Marketing Content and Campaigns

iHeartMedia • Atlanta, NY

1d • $120,000 - $150,000

About The Position

iHeartMedia is the leading media and entertainment company and the largest podcast publisher, creating the biggest live events and conversations in the nation for fans and advertisers. The B2B Marketing Team tells our story to the advertising community, leading iHeartMedia go-to-market, sales enablement, B2B events and B2B content. Sitting at the center of the organization, our goal is to build messaging, materials and campaigns that elevate the iHeartMedia brand and drive results. As Director, B2B Marketing Content and Campaigns, you’ll lead iHeartMedia content marketing reaching agencies, national brands and SMBs. Responsible for planning and execution of multi-channel content marketing efforts, this role is a terrific opportunity to launch and manage high profile B2B content initiatives at iHeartMedia. If you’re looking for the chance to build and execute an industry-leading content marketing discipline, this is the role for you!

Requirements

• Proven experience developing scaled B2B marketing content for advertisers with demonstrated results.
• Strong POV on right platforms/partners to reach our audience, rooted in experience and data.
• Deep expertise in attribution and measurement, and how to deploy against campaign and evergreen content.
• Strong, hands-on experience using AI tools to help create scaled B2B content in multiple formats for multiple audiences.
• B2B campaign execution experience, including KPI setting, measurement and optimization.
• Experience mapping consumer journeys and executing plans that support them.
• Experience building and executing B2B campaigns with content at the center.
• Confident, collaborative partner highly effective at working across teams and levels to drive projects forward.
• Experience managing direct report, providing effective feedback that inspires excellence.
• Experience identifying, tracking and reporting KPIs for long-and short-term goals.
• Proactive marketer who applies deep expertise in B2B content marketing to build, optimize, communicate plans and recommendations quickly.
• Manage multiple priorities at once.
• Practices belief that urgency and accountability win.
• Strong project management skills to drive projects forward strategically to achieve project goals.
• Passion for working in a fast-paced media environment where quick development and implementation of smart new ideas is celebrated.
• 8-10+ years of experience in marketing to advertisers is required.

Nice To Haves

• Audio industry experience is preferred.

Responsibilities

• Lead multi-channel content strategy and execution, achieving growth targets for awareness, consideration, lead gen and pipeline growth.
• Create scaled educational content for iHeartMedia and our products and services.
• Activate the B2B content flywheel to reach new clients, current advertisers, and deliver relevant, high-value content at the right moment in the customer journey.
• Lead strategy and execution of full-funnel campaigns, based on deep expertise in content campaigns that convert.
• Build, own and optimize the B2B Marketing Content Calendar.
• Author and lead full spectrum of B2B content, from thought leadership to how-to articles, panel session descriptions to emails that drive leads, using AI tools to scale.
• Create content strategy informed by AEO and SEO best practices, iterating at the pace of industry change.
• Collaborate with Consumer Insights and Product SMEs across the organization to develop campaign content, tailored to each audience segment, and supporting ABM goals.
• Evolve social strategy for iHeartMedia, achieving growth and engagement targets for social content.
• Identify new platforms and paid partnerships to engage our audience, and own the strategy and execution.
• Manage and mentor B2B Social Media Manager, ensuring successful execution of content strategy.
• Analyze content performance against KPIs and quickly optimize campaigns to ensure continued growth.
• Manage distribution partnerships to support priority content and initiatives.
• Identify and report key metrics to show progress against content marketing goals.
• Know, implement and educate others on latest practices in AEO and SEO, ensuring the iHeartMedia B2B content strategy reflects advertiser behaviors and our competitive strengths.
• Build content that meets the needs of advertisers at each stage of the customer journey.

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees