Associate Director, Commerce

PUBLICIS GROUPE•Chicago, IL

48d

About The Position

The Associate Director requires the ability to apply search and Commerce knowledge and expertise into actionable insights and recommendations. The Associate Director will partner with the Commerce Manager to drive strategic Commerce initiatives within the team, helping to develop innovative strategies to meet and exceed client business objectives, and lead tactical execution and optimization of programs. They will be responsible for optimizing, implementing, and analyzing paid Commerce marketing activities.

Requirements

5+ years of Paid Search experience with strong focus on Commerce
In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms
Experience in both organic and paid media
Experience with executing campaigns focused on driving online sales, optimizing to a ROAS
Experience in applying search marketing to brand-building and direct response initiatives
Strong command of Commerce platforms and tools such as AMS interface
Knowledge of syndicated research tools
Familiarity with third-party ad serving technologies
Technically strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills
Polished presentations skills a must
Ability to work successfully with teams on multiple projects under tight deadlines
Desire to work in a constantly evolving industry, which constantly presents new and unique challenges
Ability to sell ideas clearly and deliver value
Self-driven to meet and exceed revenue and goals for our clients

Nice To Haves

Experience with Amazon AAP/Display a plus

Responsibilities

Help develop and implement Commerce campaigns across multiple Commerce touchpoints
Leverage Commerce best-practices across all tactics
Ensure campaign billings are up to date and all finance queries are followed up in a timely manner
Analyze campaign performance against client KPIs and report on trends and insights to key stakeholders
Continuously grow and develop skills by participating in ongoing training, workshops, etc.
Provide support for any new business pitches as required
Manage direct report(s), including day-to-day workflow and career development

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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