Associate Director, Brand Marketing

The Reformation•Los Angeles, CA

57d•$115,000 - $135,000•Hybrid

About The Position

Reformation is seeking a strategic, data-driven, and creative Associate Director of Brand Marketing to lead and execute high-impact marketing initiatives that drive core business and international expansion. This role will oversee brand storytelling from concept to execution, working cross-functionally to ensure our values and creative voice are consistently reflected in campaigns, social content, and market launches. This individual will collaborate with PR, VIP, Experiential, Retail, and Marketing Operations Leads to bring campaigns to life. This position will report directly to the Senior Director of Brand Marketing.

Requirements

Bachelor's degree in related field
Minimum of 7 years of aligned brand marketing experience
Strong attention to detail, organizational and project management skills
Deep experience with integrated campaign development, social media strategy, and global brand building.
Comfortable navigating creative, analytical, and commercial goals at once.
Excited by international growth - and familiar with the nuances of marketing in the UK, Canada, and France.
Self-starter who is comfortable in a team-oriented environment where collaboration is expected and independent ownership is critical
Ability to self-direct, balance multiple responsibilities and flex to changing business needs
Exceptional written and verbal communication skills
Experience with budget management and forecasting
Must be able to work in a fast-paced environment with smart, creative and focused colleagues

Responsibilities

Lead development and execution of 360° brand campaigns - from seasonal storytelling to core product initiatives - ensuring cohesive creative, media, and social integration.
Partner with creative, product, merchandising, and eCommerce teams to bring core product stories (e.g. bestsellers, hero silhouettes, sustainability innovations) to life across channels.
Build and maintain a clear, consistent brand voice that resonates globally while adapting to local nuances in priority markets.
Develop and lead go-to-market strategies for international growth, with a focus on the UK, Canada, and France.
Partner with eCommerce, PR, and retail teams to ensure integrated launch plans and localized messaging.
Monitor and analyze regional performance, applying insights to refine strategy and optimize future campaigns.
Oversee global social media strategy, ensuring organic content ladders up to larger brand narratives and performance goals.
Drive innovation in social storytelling and community engagement to deepen connection with new and existing audiences.
Partner closely with creative, PR, performance marketing, and merchandising leads to align product priorities and amplify impact across marketing and sales channels.
Manage brand marketing budgets, timelines, and KPIs with precision and accountability.

Benefits

Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
We're a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you'll get to collaborate with people all around the world.
You'll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
We care about the causes our employees care about so we donate to community efforts on a yearly basis.
We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

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