Associate Director, Brand Marketing, World of Warcraft | Irvine, CA

Blizzard Entertainment•Irvine, CA

About The Position

Blizzard Entertainment is seeking a passionate and strategic Associate Director of Brand Marketing to join the team behind one of the most iconic MMORPGs of all time, World of Warcraft. As a key member of our Brand Marketing Team - the storytellers of our brand - you will be dedicated to crafting narratives that inspire and resonate across the globe. You will create campaigns that capture hearts and minds, ensuring World of Warcraft’s presence is not only felt and remembered in every market but also re-establishes WoW’s place in the cultural zeitgeist. We are looking for a creative visionary who can lead the development of inspiring and cohesive external marketing campaigns that reflect WoW’s product and brand essence, connecting with audiences on an emotional level. If you combine strategic acumen with creative flair and have a passion for bringing brands back to the forefront of cultural relevance, we invite you to join our quest to further elevate World of Warcraft. As our Associate Director of Brand Marketing, you will lead the creative direction and execution of global marketing campaigns for World of Warcraft's expansion launches and ongoing content updates. You will guide the development of visuals, messaging, and content that bring the brand story to life across all platforms. Collaborating with a team of dedicated marketers, you will ensure that all external communications align with the brand's voice, positioning, and strategic vision, maintaining a unified brand presence across all channels.

Requirements

12+ years of experience in brand marketing, creative agency account management (or equivalent client-side position) or in the video game industry
3+ years of demonstrated people management experience
Experience in TV, Video, Packaging, and Online Advertising required
Bachelor’s Degree in Marketing, Communication, or a related field
Demonstrated experience in project management, analysis and the ability to work across multiple teams
Proven team leader with people/agency management experience
Passion for gaming and understanding of current industry trends
Excellent analytical, verbal, and written skills
Excellent interpersonal and relationship management skills
Results-oriented, self-motivated
Extremely organized and detail-oriented
Comfortable working in a fast-paced environment

Nice To Haves

Experience in the video game industry
Experience managing a team
Demonstrated experience with International marketing
Well versed understanding of MMORPG genre and World of Warcraft
Avid social media user who is always experimenting with the next social platforms and trends
Advanced degrees in Marketing, Communication, or related field

Responsibilities

Evocative Campaign Development: Lead the creation of inspiring and cohesive external marketing campaigns that reflect the product’s and brand’s essence and connect with audiences on an emotional level.
Creative Direction: Guide the development of visuals, messaging, and content that bring the brand story to life across all platforms.
Brand Consistency: Ensure that all external communications align with the brand’s voice, positioning, and strategic vision, maintaining a unified brand presence across all channels.
Global Campaign Consistency: Ensure that global campaigns are executed consistently across all territories, collaborating with Product Marketing to support local adaptations while maintaining the core brand message.
Strategic Budget Input: Provide vital input in budget discussions to advocate for the necessary resources to execute effective brand campaigns.
Market Research: Conduct thorough market research to understand player behaviors, emerging trends, and the strategies of competing games.
Cultural Relevance: Focus on bringing the brand back to the forefront of cultural relevance, ensuring that campaigns resonate with the cultural zeitgeist.
Measure Campaign Effectiveness: Establish key performance indicators and use analytics to assess the effectiveness of campaigns, adapting strategies as needed.

Benefits

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
401(k) with Company match, tuition reimbursement, charitable donation matching
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

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