Associate Director, Brand Marketing, Warcraft | Irvine, CA

Blizzard Entertainment • Irvine, CA

10d

About The Position

As a senior creative leader within the Warcraft Brand Marketing & Creative Team, your mission is to define and elevate the visual expression of World of Warcraft through a powerful foundation in art, design, and brand storytelling.

We are looking for a creative visionary with a strong art background who can lead the development of inspiring, cohesive external marketing campaigns that reflect WoW’s product and brand essence while clearly articulating brand objectives through high‑quality visual content. You will be dedicated to crafting narratives that inspire and resonate with players around the world, creating campaigns that capture hearts and minds across every market.

Through close partnership with product marketing, internal creative resources and third party agencies, you will translate strategy into iconic visual storytelling that reinforces Warcraft’s relevance and re‑establishes its place in the cultural zeitgeist. Success in this role is measured by the emotional impact, creative excellence, and global consistency of Warcraft’s marketing presence.

Requirements

• 8+ years of experience in art leadership as an Art Director, Designer, or Illustrator either in-house or at a creative agency
• 5+ years of experience in brand marketing
• 3+ years of demonstrated people management experience
• Bachelor's Degree in Art, Design, Marketing, related field or equivalent work experience
• Demonstrated successes collaborating with across departments and with external agencies
• Detailed project management skills and ability to maintain strategic view of all work
• Previous experience successfully managing creative people including designers and artists
• Thinks broadly about communication challenges while helping to focus the thinking of others around clear objectives
• Has a sincere passion for branding, advertising and storytelling as well as games, comics, movies and media
• Exceptional verbal, written, and interpersonal communications skills for working with internal and external teams
• Cover Letter is required.
• Portfolio demonstrating relevant artistic skills required
• Only online artwork submissions will be accepted (e.g. website, blog or online album).

Nice To Haves

• Creative Director experience
• Strong layout and design skills
• Broadcast media art direction experience
• Consumer product design and packaging design experience
• Illustration abilities
• Strong layout and design skills
• Illustration abilities
• Passion for gaming and understanding of current industry trends
• Excellent analytical, verbal, and written skills
• Excellent interpersonal and relationship management skills
• Results-oriented, self-motivated
• Extremely organized and detail-oriented
• Comfortable working in a fast-paced environment

Responsibilities

• Creative Direction: Guide the development of visuals, messaging, and content that bring the brand story to life across all platforms.
• Cultural Relevance: Focus on bringing the brand back to the forefront of cultural relevance, ensuring that campaigns resonate with the cultural zeitgeist.
• Brand Consistency: Ensure that all external communications align with the brand’s voice, positioning, and strategic vision, maintaining a unified brand presence across all channels.
• Global Campaign Consistency: Ensure that global campaigns are executed consistently across all territories, collaborating with Product Marketing to support local adaptations while maintaining the core brand message.
• Provide high level guidance, iterative review and approval of Warcraft related materials in all franchise extensions
• Conceptualize and design for online ad campaigns while adhering to the visual quality of the brand
• Solve complex visual problems and turn them into beautifully clear designed solutions that reinforce the brand
• Build strong relationships with support cross-functional partners, identify key creative leaders for partnership, and further shared creative values and goals
• Manage multiple projects from start to finish while keeping multiple stakeholders both in and out of the organization appropriately informed and engaged

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees