Associate Director, Audience Solutions

Omnicom Media Group US H&S•New York, NY

13d•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Requirements

Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data platforms, aggregated and user level data)
Expertise in audience-based marketing and data-driven advertising
Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills
Great collaboration skills
Comfortable working in ambiguous situations
Passionate about driving change by adopting emerging technologies in the advertising space
6+ years of audience/data strategy experience in advertising, marketing or digital consulting
Knowledge of agency-side media campaign planning and activation

Responsibilities

Collaborate with Strategy/Comms Planning and Planning on mapping growth audiences and ensure that they can be translated into actionable and addressable audiences
Deliver audience insights, market and audience sizing, and overlap analysis to support growth strategies
Create audience insights: market, and audience sizing, behavioral insights on personas, to refine the audience segmentation. Utilize audience data sources to identify and inform sources of business growth, audience behaviors, and media habits and consumption
Participate in building the test & learn agenda in partnership with Planning, Investments and activation and Measurement teams
Identify and evaluate most relevant data sources within Omnicom’s proprietary data platform and/or clients’ data environment (survey, behavioral, purchase, location, etc…)
Identify data gaps and suggest improvements to data strategies
Update clients about industry trends that impact audience strategies (publisher data platforms, cookie deprecation, etc)
Champion audience-first solutions
Deliver an audience strategy through collaboration with cross-functional team
Identify opportunities and drive the use of advanced audience approaches and/or application of client segmentation into media planning and activation
Create audience activation strategy to support brand objectives, in collaboration with Investment and Activation, and push audiences into platforms for activation
Define specifications for custom audience builds to be created by Data Science in partnership with Audience Analytics and in-house teams
Update clients about industry trends/changes impacting audience strategies
Define data criteria to guide audience-based planning
Utilize audience data sources to identify and inform on audience behavior and sources of business growth, media habits and consumption with particular emphasis on multicultural growth target
Provide audience insights and behaviors
Create audience segments using data science techniques in partnership with Audience Analytics and in-house team
Build data-driven view of consumer purchase journey
Assess key areas of audience strength and weakness; prioritize key phases of communications experience where audience growth and behavior changes and media pressure are required