Associate Director, Affiliate Performance Marketing

Yelp, Inc

4d • Remote

About The Position

Yelp’s high-impact performance marketing team is dedicated to connecting homeowners with the best local service professionals, accelerating marketplace growth through innovative lead generation strategies. Our work sits at the intersection of technology, data, and performance-driven partnerships.
We’re looking for a deeply experienced and technically savvy Associate Director of Affiliate Marketing to own and scale our affiliate-driven lead generation program. You have hands-on experience working with lead gen platforms, understand their operating models, and have leveraged their capabilities to drive measurable value. You thrive in fast-paced, data-first environments and are skilled at building, optimizing, and scaling acquisition partnerships.
We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

Requirements

• 7+ years' experience leading affiliate or partnership marketing for high-growth organizations with home services lead generation sector experience highly preferred.
• Direct, hands-on execution with major lead gen platforms, leveraging those relationships to scale and optimize acquisition.
• Strong technical proficiency with affiliate tracking and analytics platforms, including data analysis (SQL, BI dashboards, Excel).
• Proven ability to structure, optimize, and scale CPL/CPA-based campaigns in a dynamic, competitive environment.
• Demonstrated experience leading teams and collaborating cross-functionally within large organizations.
• Robust analytical, problem-solving, and communication skills, comfortable presenting insights to leadership.
• Bachelor’s degree in a quantitative or business field preferred.

Nice To Haves

• Hands-on experience with SEM (Search Engine Marketing), paid social channels, and affiliate, with a track record of optimizing and integrating learning across the broader digital marketing acquisition mix.

Responsibilities

• Lead the strategy, execution, and optimization of our affiliate marketing program to deliver high-quality home services leads at scale.
• Manage affiliate partnerships end-to-end—from prospecting, contracting, and onboarding to ongoing performance management—with a focus on impact and transparency.
• Leverage firsthand expertise with top home services lead gen platforms to inform partner selection, negotiation, and optimization.
• Analyze large, complex data sets to uncover trends, identify opportunities, and optimize for ROI and lead quality.
• Oversee technical affiliate operations, including platform tracking, attribution, and compliance.
• Drive continuous innovation by testing offers, landing pages, campaign tactics, and pricing models.
• Collaborate cross-functionally with product, marketing, analytics, and sales teams to drive holistic strategies and integrated channel optimization.
• Clearly communicate performance and strategic recommendations to leadership and stakeholders.
• Stay current with industry trends, regulatory requirements, and performance marketing best practices.

Benefits

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees