Associate Digital Media Analyst

PUBLICIS GROUPE•Los Angeles, CA

36d•$54,910 - $79,530•Hybrid

About The Position

The Associate Media Analyst helps track and organize key data across display, paid search, and web analytics to support digital advertising campaigns for our client Lexus. You'll assist in building recurring reports, pulling performance metrics, and helping the team spot trends and optimization opportunities. Working closely with the media, account, production, and traffic teams, you'll help keep our tracking and reporting accurate and consistent.

Requirements

Bachelor's degree required - preferably in Marketing, Communications, Economics, Mathematics, or Finance
1 - 2 years of experience in a quantitative data driven field
Ability to multi-task and develop ideas in a fast-paced, deadline driven environment
Experience interacting with and presenting to clients
Strong quantitative and qualitative skills with proven data interpretation abilities
Good problem solving skills and the ability to work across functional areas
Excellent communication skills and attention to detail
Experience in DCM, Google Analytics/Adobe Analytics, and Adwords
Proficient in Excel, Word, and PowerPoint
Familiar with web technologies such as HTML and JS
Experience with syndicated research sources/tools (Nielsen/comScore)

Nice To Haves

Google AdWords Certification
Knowledge of analytics tools including Omniture, HitBox Central, or Web Trends
Experience working on an automotive and/or luxury clients

Responsibilities

Design, analyze, and interpret data reports from different sources - both quantitative and qualitative
Benchmark performance across online channels
QA / optimize tracking processes across different teams: tagging, trafficking, reporting
Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics and competitive activities
Tell stories through data, adapting the message to different internal and external audiences
Technical troubleshooting of reporting / performance glitches
Collaborate with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work

Benefits

We offer comprehensive benefits and 'work perks' like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + "pawternity" leave, etc.
We have a hybrid work schedule (3 days a week in office / 2 days from wherever your heart desires).
We're part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.
We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.
We have a lot fun! We have a whole committee called "Team Fun" that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.

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