Associate Digital Marketing Manager (US)

TD • Mount Laurel Township, NJ

3d • $35 - $57 • Onsite

About The Position

The Associate Digital Marketing Manager is a knowledgeable marketing professional that leads/manages moderately to complex key project plans/planning, and/or campaigns within the digital, social, and content marketing space. This role is responsible for supporting internal and/or external consulting and advisory services for businesses or functions within own portfolio, as well as applying best practices to implement process, product or service improvements. The role sits on the Brand Media and Organic Social Media team, which ladders up under the Brand and Community Marketing organization. The team handles the strategy, planning, buying, execution, and measurement of all enterprise brand media plans and awareness plans. The team works across all lines of business internally at TD, as well as directly with our media agency of record. Typical day for this individual looks like many other marketing analysts in the industry. The individual will sit across the brand media and social media teams and act as the center of excellence and subject matter expert in the marketing analytics space, helping to develop measurements strategies that help to reach the marketing and business objectives and provide insights to help determine future business decisions. The individual will work to help develop our brand measurement framework, which is designed to measure Awareness Media's impact on the bottom line of the business. The individual would work with the other strategy and media professionals on the larger marketing organization to help with development of measurement strategies, and reporting those results out to the marketing organization at large. The individual would be in various media and data platforms a good bit for data gathering and visualization.

Requirements

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 5+ years relevant experience
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form
• Ability to work collaboratively and build relationships
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Responsibilities

• Gather, analyze and organize marketing data to identify trends and insights
• Track and report on campaign, media, and creative performance
• Develop dashboards, reports, and presentations for stakeholders
• Conduct marketing research and competitive analyses
• Collaborate with other teams across marketing to support strategic initiatives
• Use data to recommend improvements to targeting, messaging, and channel allocation
• Work with the head of brand marketing to develop and implement our Brand Measurement Framework to further develop our measurement activities
• Ownership of measurement development and in-platform activities to further our brand media and creative campaigns
• Work closely with marketing governance teams for any workstreams to ensure compliance documentation
• Within own portfolio and/or area of expertise, acts as a champion for all things digital marketing
• Leads and/or manages the development and delivery of digital marketing capabilities, project fulfilment, and/or change management/communication
• Acts as a subject matter resource, providing insights to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscape
• Helps to develop strategy (e.g., in relation to personalization and/or product roadmaps) with relevant stakeholders
• Reviews reporting and data to identify key areas of improvement, collaborating with internal/external business partners for improved operational strategy/effectiveness
• Assists with the development of processes/operational structure in support of real-time data acquisition (internal and/or external), synthesis, and communication
• Prepares and distributes relevant reports to stakeholders, based on project need
• May own governance of selected projects within own area of expertise, including related risk/control management activities
• Adheres to enterprise frameworks or methodologies that relate to activities for our business area
• Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
• Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
• Ensures business operations follow applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
• Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations
• Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
• Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
• Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
• Leads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issues
• Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
• Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
• Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
• Participates in personal performance management and development activities, including cross training within own team
• Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
• Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
• Contributes to a fair, positive and equitable environment that supports a diverse workforce
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Benefits

• Growth opportunities and skill development are defining features of the colleague experience at TD.
• Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.
• Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals.
• Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.
• Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
• You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees