US Associate Director, Digital Marketing, Respiratory

Sanofi•Cambridge, MA

3d•Onsite

About The Position

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. The US Associate Director, Digital Marketing will be responsible for leading the development, and measurement of key Provider/Patient marketing strategies, tactics and content to support both Asthma and COPD indications. A key responsibility will be to develop marketing content that complements the salesforce and enable accurate Omnichannel experience for our customers NPP (Non-Personal Promotion). This position will have direct interface with GTMC, Provider and Patient Experience teams, and agency teams. Reports to the Head of Product Strategy for Respiratory. About Sanofi: We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Requirements

3-6+ years’ experience in product/brand management, with product launch experience in the pharmaceutical or biopharmaceutical industries
Understanding of market research, creative development, and experience with the regulatory review/approval process
Comprehensive understanding of the key dynamics driving the US health care environment
Strong analytical and problem-solving skills
Ability to work effectively in a fast-paced, collaborative environment
Excellent communication and interpersonal skills

Nice To Haves

Respiratory (and Biologic) Experience is considered to be an asset
Competitive market experience
Alliance co-promote experience

Responsibilities

Transform Brand Strategy into compelling, data-driven Omnichannel plans and content, driven by customer insights and analytics
Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions.
Design, execute, and optimize Omnichannel tactical plans for Dupixent, ensuring a customer-centric approach for provider segments
Provide clear strategic direction to internal partners (e.g. GTMC) and agencies on channel mix selection, content development, and tactical execution
Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations
Work closely with internal partners (e.g. GTMC) to develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks that align with business objectives
Foster strong collaboration with internal stakeholders and cross-functional teams (e.g. GTMC) to ensure brand alignment and execution excellence

Benefits

Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

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