Associate Digital Manager

Mast-Jägermeister US•White Plains, NY

About The Position

Mast-Jägermeister US is seeking an Associate Digital Manager to support execution of marketing activities across digital channels including Social Media, eCRM, and eCommerce. This role, reporting into the Director of Digital, will maintain and expand upon the existing marketing strategy with a focus on increased acquisition, engagement, personalization and conversion. The ideal candidate has experience digitally executing marketing programs for a nationally recognized brand or at a digital/social agency with CPG clients, and is socially savvy—staying up to date on social media, influencer, and content trends. They are passionate about digital across social, eCRM, and eCommerce, with a strong performance track record. This individual is self‑motivated, entrepreneurial, adaptable, and hands‑on, thriving in an innovative digital environment.

Requirements

Bachelor’s degree in digital marketing, marketing or advertising.
3–5 years in social, influencer, community management, and eCRM.
Deep knowledge & mastery of social and reporting platforms such as Meta, X, Youtube, SEM, TikTok, Sprinklr
Ability to translate analytics into insights.
Excellent writing/editorial skills
Strong visual content/design skills; content capture, editing and publishing
Organized, independent, creative.
Unrivaled attention to detail
Social platform tools: Meta Business Manager, TikTok, Business Center/Ads Manager
Social reporting tools: Sprinklr (or comparable tools as Hootsuite, Sprout, Meltwater, Tubulr)
eCRM: Salesforce, Adobe, similar
Web: Google/Adobe Analytics.
Project Management & Communication: Microsoft teams tools, Figma (or comparable tools like Asana, Jira, Trello)
Creative Tools: Canva or Adobe Suite (or comparable tools)

Nice To Haves

Agency experience preferred; CPG or Bev-Alc a plus.

Responsibilities

Execute digital programs across Organic Social, Influencer, and eCRM.
Write and manage briefs, asset delivery, approvals, QA digital campaigns/channels, and publishing.
Review and approve content, build content calendars, manage agencies to deadline as well as handle agency feedback loop
Coordinate cross-functional reviews to ensure compliance and consistency.
Manage sweepstakes on digital channels, rules coordination, prizing coordination, shipment, etc
Coordinate cross‑functional teams to ensure marketing efforts are compliant, consistent, and deliver a unified consumer experience across channels.
Support strategic planning for organic social strategy and execution as well as influencer programs
Daily point of contact for agency partners.
Execute content calendars, trend content, and influencer activations.
Light need to capture lo-fi content and edit.
Handle all community management and engagement with users on social media platforms (Meta, X, YouTube) engaging in discussions on daily basis (Requires light work outside of business hours to maintain communication and voice of the brand when needed)
Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.
Track KPIs and ensure optimizations.
Monitor social and influencer trends.
Support acquisition and engagement strategy.
Daily POC for email agency
Oversee content creation, editorial, QA and ensure carry through of brand TOV
Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.
Monitor email performance trends.
Support eCommerce acquisition and conversion.
Manage updates with Shopify platform or third party white label platform, photography coordination, QA and publishing.
Coordinate apparel shipments.
Support DTC liquid product initiatives.
Submit internal invoices & manage budget reconciliation