Associate, Digital Engagement Operations

Good Reason Houston • Houston, TX

11d • $55,000 • Hybrid

About The Position

The Associate, Digital Engagement Operations builds and maintains the operating systems that power Good Reason Houston’s (GRH) advocacy and grassroots engagement, as well as those of our partner organization, Houstonians for Great Public Schools. This role plays a critical function on the Advocacy team by ensuring our digital infrastructure enables targeted mobilization in support of GRH’s policy priorities and enterprise North Star Goal. The Associate manages the advocacy CRM and digital analytics systems, ensuring the team has reliable, actionable data to execute high-quality outreach and mobilization efforts. This role ensures that all digital engagement operations reinforce GRH’s broader mission to expand economic mobility and living-wage attainment for Houston students. The Associate serves as a key connector between Advocacy, Communications, and the Research & Data departments—supporting the systems and processes that move parents and community members from first contact to sustained, active leadership.

Requirements

• 1–3 years of experience in digital marketing, communications, or related field
• Familiarity with social media platforms and management tools
• Strong comfort with website updates and quality assurance (WordPress, Wix, or similar)
• Experience using CRMs or email marketing platforms (EveryAction, Mailchimp, etc.)
• Ability to track and report analytics (Google Analytics, Meta Insights, etc.)
• Excellent organization and attention to detail
• Strong written communication and messaging adaptability
• Comfortable troubleshooting and coordinating fixes with vendors when needed

Nice To Haves

• Experience with paid digital campaigns (ads and boosted posts)
• Content creation skills such as graphics or short-form video (Canva, CapCut, etc.)
• Experience in advocacy, civic engagement, or political campaigns
• Understanding of accessibility and inclusivity in digital content

Responsibilities

• Administer the Advocacy CRM, by managing data hygiene, deduplication, tagging, list imports/exports, and accurate engagement tracking to ensure information is reliable and actionable.
• Maintain current, comprehensive records for parents, partners, volunteers, trustees, and supporters across GRH and GPS efforts, ensuring alignment with organizing, advocacy, and fundraising needs.
• Build and maintain simple,scalable data structures (lists, tags, custom fields) that enable effective organizing workflows, advocacy campaigns, and advancement pipelines.
• Partner with the Research & Data and Operations departments to uphold data standards, privacy practices, and consistent system use across the organization
• Design, build, and maintain dashboards and update processes that track departmental priority progress and monitor inputs to enterprise OKRs and targets, ensuring information remains current, accurate, and accessible to key stakeholders supporting mobilization and advocacy decision-making..
• Monitor supporter journeys across the engagement funnel and regularly identify participation drop-off patterns, surfacing clear, actionable insights that inform adjustments to outreach, onboarding, and leadership pathways..
• Produce timely, concise monthly and quarterly updates that translate supporter data into actionable insights and recommendations for the GRH Advocacy department and Houston GPS teams, supporting strategy refinement, pacing, and resource allocation.
• Monitor website, email, and social media analytics to understand reach, engagement, and conversion across digital channels, ensuring visibility into how supporters interact with GRH and GPS content.
• Connect digital analytics with field and event participation data to build a more complete picture of supporter behavior across channels and identify patterns that inform targeted mobilization.
• Analyze the effectiveness of digital outreach tactics and surface clear insights and recommendations that inform decisions about which strategies to sustain, adjust, or discontinue based on performance and audience engagement.
• Translate digital performance trends into insights that strengthen outreach targeting, improve supporter progression across engagement pathways, and reinforce mobilization efforts tied to GRH’s advocacy and enterprise priorities.
• Execute digital outreach and follow-up to targeted audiences in coordination with the Advocacy team and Communications, ensuring messages are timely, accurate, and aligned to campaign goals.
• Schedule, segment, and send communications to parents, partners, and supporters across email and text platforms, ensuring alignment with campaign timelines, event calendars, and mobilization priorities.
• Build and maintain simple, automated communication flows that provide timely follow-up, reinforce key calls to action, and help supporters progress from initial contact to deeper engagement and leadership opportunities.
• Coordinate closely with the Communications and Research & Data departments to align lists, messaging, and metrics across GRH and GPS, ensuring consistency and accuracy in all engagement workflows
• Participate in campaign and event planning meetings to ensure data, tracking, and outreach workflows are incorporated from the outset, and confirm that monitoring tools and CRM fields accurately reflect intended outcomes.
• Provide regular insights to the Advocacy team on what’s working, what’s not, and where additional coordination could strengthen outreach, engagement, and mobilization results.

Benefits

• 401(k) (automatic 3% employer contribution)
• life, medical, dental and vision insurance packages
• Each employee accrues 35 paid time off days per calendar year in addition to the 19 paid holidays per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed