Associate Creative Director, Lifecycle & CRM
About The Position
Softline Solutions is looking for a strategic, hands-on Associate Creative Director specializing in Lifecycle and CRM to own the visual and narrative journey of our customers. This is a "player-coach" role leading a team of four (Senior and Mid-level designers) to build high-converting, full-funnel email and SMS experiences for our clients. You aren’t just designing emails; you are architecting the customer journey. We need someone who understands that a beautiful layout is secondary to a layout that converts. You will run alongside your team, crafting everything from high-touch welcome series to complex re-engagement flows, ensuring every touchpoint is data-backed and brand-aligned.
Requirements
- 8+ years of design experience, with 2-3 years in a leadership role specifically focused on CRM/Email.
- Tool Proficiency: Mastery of Figma and Adobe Creative Suite.
- Social-First & Rapid Tools: High proficiency in Canva and other agile editing tools for quick-turn lifecycle assets.
- Gen AI Mastery: Strong working skillset utilizing Generative AI tools (Gemini, Firefly, Veo, etc.) to accelerate workflows, conceptualize ideas, enhance creative output, personalize content, and speed up production.
- Platform Knowledge: Deep familiarity with enterprise-level ESPs (e.g., Klaviyo, Braze, Salesforce Marketing Cloud) and the technical constraints of email rendering.
- Agile Experience: Proven ability to lead a team through agile sprints and meet rigorous deployment schedules.
Responsibilities
- Lead & Execute: Act as a hands-on mentor, running alongside your team of four to set the pace and quality standard for all lifecycle creative. You lead by doing, not just by delegating.
- Full-Funnel Strategy: Develop creative for the entire customer journey—from lead nurture and post-purchase flows to win-backs and loyalty programs.
- Data-Driven Iteration: Partner closely with the CRM and Marketing teams to analyze open rates, CTRs, and conversion data. You will translate these metrics into creative optimizations that move the needle.
- Testing Frameworks: Lead the charge on A/B testing (subject lines, imagery, CTA placement, layout structures) and document findings to build a sophisticated CRM creative playbook.
- Agile Workflow: Manage the team within an agile system, ensuring that high-volume email deployments are executed with precision, accountability, and strict adherence to deadlines.
- Best Practices Training: Educate the team on the nuances of email design, including dark mode optimization, accessibility, and mobile-first hierarchies.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
