Associate, Commercial Marketing

MattelEl Segundo, CA

About The Position

The Opportunity: This position will support U.S. commercial planning and performance through analysis, reporting, and structured support of brand and category initiatives. The role contributes to decision-making by providing insights on sales, pricing, and promotional performance, and supports execution of commercial plans in the U.S. What Your Impact Will Be: Commercial Planning Support Support AOP and A&P planning processes through data analysis, reporting, and input collation. Assist in translating brand direction into market-level planning inputs. Support U.S. retailer pitches in partnership with Sales and Trade Marketing by preparing materials and coordinating inputs. Support product selection and assortment analysis in the U.S. by retailer channel, including tracking of exclusives. Assist Sales teams with execution of retailer activation and customer-specific initiatives. Contribute to initiatives aimed at supporting business performance in the U.S. Pricing & Promotion Analysis Conduct pricing analysis in line with global price architecture and established frameworks. Analyze promotional performance and provide insights to support optimization. Track and report on promotional activity and outcomes in the U.S. Performance Reporting & Insights Assist in the preparation of regular reporting on revenue, margin, and sell-through performance. Prepare reporting and highlight variances against plans. Analyze trends in the U.S. to identify risks and opportunities. Assist in the compilation of insights on competition, retail, and consumer trends. Assist in providing structured insights to support commercial decision-making and inputs to Global Brand Teams. Execution Support & Coordination Support execution of key brand events, assisting with coordination of timelines, deliverables, and materials. · Assist with localization of marketing plans across events, partnerships, and activations. Help ensure consistency and quality of execution across consumer and retail touchpoints. Cross-Functional Support Support collaboration with Sales, Trade Marketing, and Supply Chain teams through preparation of reports and inputs for demand planning. Assist in preparation for retailer meetings and internal forums. Support engagement activities with other regions where required. Ensure accuracy and consistency of data, reporting, and tracking tools.

Requirements

  • Tertiary qualifications in Commerce, Business, Marketing or related field
  • Minimum 1 – 3+ years relevant experience.
  • Strong analytical rigor.
  • Structured thinking and problem-solving.
  • Attention to detail and accuracy.
  • Clear communication of insights.
  • Ability to manage multiple tasks and priorities.

Responsibilities

  • Commercial Planning Support Support AOP and A&P planning processes through data analysis, reporting, and input collation.
  • Assist in translating brand direction into market-level planning inputs.
  • Support U.S. retailer pitches in partnership with Sales and Trade Marketing by preparing materials and coordinating inputs.
  • Support product selection and assortment analysis in the U.S. by retailer channel, including tracking of exclusives.
  • Assist Sales teams with execution of retailer activation and customer-specific initiatives.
  • Contribute to initiatives aimed at supporting business performance in the U.S.
  • Pricing & Promotion Analysis Conduct pricing analysis in line with global price architecture and established frameworks.
  • Analyze promotional performance and provide insights to support optimization.
  • Track and report on promotional activity and outcomes in the U.S.
  • Performance Reporting & Insights Assist in the preparation of regular reporting on revenue, margin, and sell-through performance.
  • Prepare reporting and highlight variances against plans.
  • Analyze trends in the U.S. to identify risks and opportunities.
  • Assist in the compilation of insights on competition, retail, and consumer trends.
  • Assist in providing structured insights to support commercial decision-making and inputs to Global Brand Teams.
  • Execution Support & Coordination Support execution of key brand events, assisting with coordination of timelines, deliverables, and materials.
  • Assist with localization of marketing plans across events, partnerships, and activations.
  • Help ensure consistency and quality of execution across consumer and retail touchpoints.
  • Cross-Functional Support Support collaboration with Sales, Trade Marketing, and Supply Chain teams through preparation of reports and inputs for demand planning.
  • Assist in preparation for retailer meetings and internal forums.
  • Support engagement activities with other regions where required.
  • Ensure accuracy and consistency of data, reporting, and tracking tools.
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