Associate, Brand Sponsorship & Experiential

Humana•Louisville, KY

3d•Remote

About The Position

Become a part of our caring community and help us put health first Join the Brand Sponsorship & Experiential Team! Shape Humana’s brand. Create meaningful connections. Make a lasting impact. Humana’s Marketing organization is seeking a Brand Management Associate to join the team working remote. The Brand Sponsorship & Experiential Team leads the strategy and execution of sponsorships, events, digital activations, wellness initiatives, thought leadership, and experiential storytelling campaigns—all designed to elevate Humana’s brand presence and deepen relationships across communities nationwide. From national sports sponsorships to vibrant local events, our work builds trust, drives consumer connections, and brings our brand to life in powerful, human-centered ways.

Requirements

Bachelor’s degree
3+ years of experience in marketing, brand, experiential, or related fields
Proven ability to plan and execute brand activations, campaigns, and events that drive engagement and brand loyalty
Strong understanding of modern marketing tactics including digital, content, and experiential strategies
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing performance metrics
Ability to thrive in an agile environment and manage and prioritize diverse projects
Demonstrated ability to work virtually, be self-directed and motivated, and meet deadlines
Strong interpersonal, oral, and written communication skills
Excellent project management and organizational skills with attention to detail
Strong interpersonal and communication skills, with the ability to collaborate across internal teams and external partners
Ability to collaborate with internal teams and external agencies to support campaign delivery and optimization

Nice To Haves

Experience managing sponsorships, partnerships, and brand activations in healthcare, insurance, or other regulated industries
Exposure to campaign briefing, reporting, and optimization processes
Experience working in cross-functional teams and fast-paced environments
Background in creative development, strategic planning, or experiential storytelling

Responsibilities

Plan and execute brand experience campaigns, events, and programs to engage audiences and build loyalty
Monitor campaign performance, analyze metrics, and recommend improvements
Manage budgets, timelines, and deliverables for successful activations
Oversee and enhance the sponsorship governance process
Collaborate with cross-functional teams and external partners to bring innovative ideas to life
Support creative development and strategic planning for brand activations
Ensure initiatives align with brand strategy and compliance standards