Associate Brand Marketing Manager, Beverages

KFC Europe•Irvine, CA

7d•$109,400 - $118,000•Hybrid

About The Position

As the Associate Brand Manager, Beverages, you will play a key role in supporting and shaping Taco Bell’s fast‑growing beverage business and helping drive one of our newest beverage concepts, Live Más Café. As part of the beverage category team, you will help lead the development and execution of breakthrough, multi‑channel marketing campaigns that drive sales, build brand love, and strengthen Taco Bell’s position as a beverage destination. This position reports to the Manager, Beverage Marketing, and plays an integral role in advancing our ambition to build a multi‑billion‑dollar beverage business.

Requirements

4+ years of experience in brand management or related roles
BA or BS Degree
1-2 years’ experience with project management, cross-functional coordination/organization
1+ years’ experience with creative or communication brief writing
Microsoft Office, Strong PowerPoint skills a must
Strong internal motivation, intellectual curiosity, logical yet flexible thinking, and desire to have a large impact on our organization.
Strong organizational skills, with the ability to work independently and multi-task in a complex, fast-paced, and deadline-driven environment.
Resourceful nature, with strong problem-solving and interpersonal communication skills

Nice To Haves

MBA preferred
Ad agency experience is a plus

Responsibilities

Lead and support Live Más Café beverage marketing campaigns, from developing creative briefs and guiding creative development to in‑market execution in partnership with cross‑functional and agency teams.
Partner with cross‑functional teams (Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, Architecture & Development, Local Store Marketing) to develop integrated, multi‑channel activations that support the Live Mas Café calendar and effectively engage target consumers.
Interpret and use consumer insights to inform decision-making, leveraging research, testing, and performance data to inform briefs, platform strategy, and messaging.
Help build Live Más Café as a destination by supporting menu storytelling, merchandising, digital experiences, and launch communications.
Help craft compelling presentations for partners at all levels, effectively communicating business challenges, opportunities, and recommendations.
Manage cross functional inputs, timelines, and routing, ensuring creative consistency, compliance, and on time delivery.
Lead cross-functional meetings – providing key updates and seeking out critical cross-functional input to move projects forward
Partner with Coach to develop strategic documents for program recommendations, launch & promotional plans, and alignments within established processes
Monitor category trends, competitive activity, and cultural beverage shifts to inform strategic recommendations and long-range roadmap planning

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash,
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name