Associate Brand Manager, Hot Tools

Helen of Troy Limited•Boston, MA

37d•$65,229 - $81,537•Hybrid

About The Position

Our Beauty & Wellnessâ division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includesâ Braun,â PUR,â Honeywell,â Vicks,â Hot Tools,â Drybar,â Curlsmith, andâ Revlonâ brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere,â in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position:â Associate Brand Manager, Hot Tools Department:â Marketing for Hot Tools Work Location:â Boston, MA, Hybrid (work 3 days onsite) Hybrid Schedule:â At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. Associate Brand Manager helps to drive success and consumer love for the Hot Tools brand. This role will work alongside the Sr. Brand Manager, helping to plan, organize, and direct marketing activities to achieve short-range and long-range business objectives.

Requirements

Understanding of Brand Management/Marketing in Mass, Drug, Prestige and ecommerce retail environment
Excellent communication and interpersonal skills
Solid analytical skills with the ability to solve problems and develop creative solutions
Excellent Follow-thru and detail orientation
Basic understanding of costing/pricing financial analysis and P & L management
Experience in product and packaging development/management
Knowledge of retail pricing, promotion, distribution and merchandising and overall customer journey
Strategic thinking ability but can act tactically and able to develop creative marketing solutions
Experience working cross-functionally and across an organization
Proficient in general computer applications with strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Must have some comfort level in presenting to peers and management team
Strong project & time management ability and organization skills are critical to this position
Bachelor's Degree
3+ years' marketing experience in the consumer products/beauty arena
Authorized to work in the United States on a full-time basis

Nice To Haves

MBA in marketing and management

Responsibilities

Marketing and business planning: Assist in the development of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments. Work closely with marketing colleagues to bring these plans to life, with clear objectives, goals, schedules and assignments.
Go to Market Support: Work with Sr. Brand Manager to maintain brand positioning and equity across all materials and marketing channels. Including writing copy and giving direction on briefs, packaging, website, trade marketing materials, social, ads and DTC material. The Associate Brand Manager will work closely with internal Content and Creative teams on the development of these assets, and will be responsible for coordinating artwork approvals from key stakeholders such as Legal and Licensing. The Associate Brand Manager will also work closely with Marketing counterparts to monitor campaign performance to ensure commercial goals are met/exceeded.
Sales Support: The Associate Brand Manager will work closely with Sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, PowerPoint presentations, relevant market data, and samples and artwork. Associate Brand Manager will partner with Sales and Content colleagues to ensure in-store and online experience is seamless for our consumers.
Product Line Support: Work with Sr. Brand Manager and the Innovation Team to support the innovation plan to fuel the future, while maintaining and optimizing the current line. Some of the responsibilities will include:
Supporting the development of basic marketing strategies (i.e., product positioning, sub-branding, required features, pricing, etc.) working with Product Development, Sales, Industrial Design, and R&D/ R&D/Engineering.
Develop and execute a new product launch plan, including sell-in materials, packaging, and e-commerce support materials, and a comprehensive best-in-class consumer experience support plan.
Conducting ongoing business performance assessments to ensure each sku is profitable, has a "reason for being" and is properly positioned relative to other Helen of Troy products and competition in the marketplace.
Market analysis: Using POS from key accounts as well as data from Nielsen, Circana, Profitero and others, the Associate Brand Manager will monitor movement, market share and make strategic/tactical recommendations to management on an ongoing basis. They will also routinely conduct store checks and evaluate competitive product offerings to gain/maintain knowledge of marketplace activities. The Associate Brand Manager will develop communication tools (i.e., charts/graphs) for sales, management and customer use.
Forecast: Work with Finance, Sales and Marketing Director to develop annual sales forecasts. Work with the Demand Planning Analyst and Sales to oversee the monthly issuance of latest estimates to update the forecast.
Data Maintenance: The Associate Brand Manager will work with supply chain, engineering, quality department, program managers and creative to maintain item information including product specs, part numbers, descriptions, engineering change requests, etc.