Associate Analyst, SEM Operations
About The Position
We're a data-driven organization, which makes our performance marketing team the brains of our operation. On the cutting edge of customer and business analytics, they make sure all our decisions and innovations are based on the latest insights. We are constantly testing new and innovative campaign ideas beyond the typical engine best practices. Why this job's a big deal: As an Associate SEM Analyst, you'll play a key role in driving growth through paid search and performance marketing. You'll manage large-scale search campaigns across platforms like Google Ads and Microsoft Advertising, optimizing spend and performance through rigorous analysis and testing. Your work will directly impact customer acquisition, retention, and profitability-helping us stay competitive in a fast-paced, data-driven marketplace.
Requirements
- 1-2 years of experience in SEM or performance marketing, ideally within an e-commerce, travel, or consumer-focused digital environment.
- Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics (GA4)Advanced proficiency in Excel/Google Sheets; experience with SQL
- Proven analytical and quantitative skills-comfortable using data to make decisions, measure results, and identify new opportunities.
- Familiar with conversion tracking, attribution modeling, and campaign optimization techniques.
- Strong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneously.
- Excellent communicator who can clearly present findings and recommendations to both technical and non-technical stakeholders.
- Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.
- The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. Unquestionable integrity and ethics is essential.
Nice To Haves
- Experience with Python, or Tableau is a plus
Responsibilities
- Execute, monitor, and optimize SEM campaigns across Google, Bing, and other search platforms to achieve KPIs related to ROI, conversion rate, and cost efficiency.
- Perform keyword research, audience segmentation, and bid strategy optimization to improve reach and quality of traffic.
- Collaborate with data science and analytics teams to develop dashboards, reports, and performance models that track campaign performance and identify optimization opportunities.
- Conduct A/B and multivariate tests to refine ad copy, landing pages, and bidding strategies.
- Partner with creative, product, and analytics teams to ensure campaigns align with broader marketing and brand strategies.
- Analyze competitor activity, market trends, and search landscape changes to inform ongoing campaign strategy.
- Manage budgets, pacing, and forecasting to ensure spend is optimized and aligned with business goals.
- Continuously explore and test automation and AI tools to drive scale and performance efficiency.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Industry
Administrative and Support Services
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
