Supervisor, SEM

CMI Media Group•Parsippany, NJ

2d•$70,000 - $140,000

About The Position

Step into a role where your expertise shapes the future of health media. As Supervisor, SEM & Emerging Media, you’ll architect high‑impact omnichannel strategies—spanning SEM, Programmatic, YouTube, and Contextual—to elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results.

Requirements

4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)
Proven leadership: mentoring, workflow management, quality control, and stakeholder management
Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)
Expert communication and presentation skills; concise storytelling for technical and non-technical audiences
Experience defining KPIs, building measurement plans, and making data-driven decisions
Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices

Nice To Haves

Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus

Responsibilities

Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals
Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions
Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets
Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions
Partner with analytics and media teams to design measurement plans and dashboards
Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps
Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding
When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on
Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI
Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance
Evolve processes, capabilities, and deliverables across SEM & Emerging Media