SEM Analyst, Paid Search Activation

Citi • Dallas, TX

1d

About The Position

Assist with keyword builds, ad copy trafficking, and campaign tagging within Google Ads, Microsoft Ads, and SA360. Perform quality checks on campaign builds to ensure accuracy and compliance with regulatory standards. Track daily pacing and spend across accounts; flag discrepancies for resolution. Generate and maintain campaign setup trackers, budget pacing reports, and QA documentation. Support Managers and Senior Associate with delivery tasks, cross-team handoffs, and campaign launch readiness. Participate in ongoing training to deepen technical platform skills and compliance knowledge.

Requirements

• 0-2 years of experience in digital marketing or advertising (agency roles preferred).
• Strong Excel/Google Sheets skills; familiarity with digital ad platforms a plus.
• Excellent organizational skills and attention to detail.
• Eagerness to learn in a fast-paced, high-growth environment.
• Bachelor's/University degree or equivalent experience

Nice To Haves

• Hands-on keyboard agency experience a plus
• Prior experience working in highly-regulated industries preferred.

Responsibilities

• Assist with keyword builds, ad copy trafficking, and campaign tagging within Google Ads, Microsoft Ads, and SA360.
• Perform quality checks on campaign builds to ensure accuracy and compliance with regulatory standards.
• Track daily pacing and spend across accounts; flag discrepancies for resolution.
• Generate and maintain campaign setup trackers, budget pacing reports, and QA documentation.
• Support Managers and Senior Associate with delivery tasks, cross-team handoffs, and campaign launch readiness.
• Participate in ongoing training to deepen technical platform skills and compliance knowledge.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees