Associate Account Director/Account Director, Influencer Marketing

Acceleration Partners•Los Angeles, MA

19d•$100,000 - $120,000•Remote

About The Position

As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an experienced senior level digital marketing professional with leadership experience(s) to autonomously manage cross-regional teams for our influencer marketing practice, serving as a high-level client facing liaison, often acting as a point of escalation for the AP and client teams. The successful candidate will have strong experience in developing and managing successful, KPI-driven influencer marketing campaigns for consumer products and/or services companies. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both direct comprehensive strategy as well as capably lead, manage, and hold teams accountable. This person will be responsible for ensuring a high level of client service is being delivered to drive client happiness, retention, and growth KPIs. This person will also be responsible for team happiness, coaching and developing direct reports on client service and communication best practices, team retention, staffing and resourcing. Another key focus will be monitoring for wider trends and ensuring synergies and alignment, constantly looking for areas to improve processes and establish best practices. At Acceleration Partners, we have three core values that we apply to everything we do: Own It, Embrace Relationships, and Excel & Improve. The ideal candidate will have a track record that aligns to all of these values. This person will have a history of owning it, having met and exceeded performance expectations by overcoming obstacles and turning them into opportunities. This person will have a demonstrated track record of embracing relationships, leveraging communication and interpersonal skills to build relationships based on trust and genuine partnership. And this person will have demonstrated the desire to excel & improve by constantly looking for areas of improvements and innovating the approach to create efficiencies and maximize effectiveness.

Requirements

6+ years of digital marketing and agency experience
Bachelor’s degree required
Proven leadership track record with experience interviewing, hiring, developing, coaching, and performance management of direct reports
Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
Working knowledge of attribution in digital marketing
Strong understanding of how influencer and affiliate marketing can work together
Ability to travel up to 25%, including to international locations
Analytical mindset, comfortable with data analysis and reporting. Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.
Outstanding customer service skills
Strong independent decision-making, organizational, planning and problem-solving skills
Strategic thinker with the ability to develop and lead comprehensive influencer marketing strategies

Nice To Haves

Experience with influencer tools (CreatorIQ, GRIN, etc.) preferred, not required
Knowledge of affiliate networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required

Responsibilities

PORTFOLIO GROWTH (STRATEGY, EXECUTION, PERFORMANCE AND EXPANSION ) - Has the ability to see the big picture by thinking conceptually, imaginatively, and systematically. Provide high-level strategic guidance and partnership to teams to ensure program goals are met and program risk areas are mitigated proactively. Works with the team to innovate new strategy, tactics and efficiencies so client’s objective are met and ensure client success. Assists team in identifying opportunities for scope of work expansions. Leverages curiosity and effective questioning to identify expansion opportunities internally with team and externally with client contacts. Assists in development of expansion proposals and approach with pitching to client stakeholders. Strong focus on achieving YoY growth KPIs.
LEAD MANAGE AND HOLD YOUR TEAM ACCOUNTABLE - Oversee account teams, managing and leading team members and supervising high-level account activities. Assist in hiring and successfully develops their team through mentoring, coaching, identifying training needs and providing proactive and timely feedback. Success of developing teams is proven through a track record of growing team capabilities, elevating teams and motivating A players while managing out poor performers. Monitors team happiness and retention metrics to spot macro and micro level trends and red flags. Works with key stakeholders on resolution plans. Is considerate of regional nuances in regards to navigating people issues.
SUPERIOR CLIENT SERVICE (COMMUNICATION, SATISFACTION, AND RETENTION) - Builds strong relationships with client contacts and establishes and strengthens relationships at multiple levels within the client’s organization, including C-level contacts (CEO, CMO, VP of Marketing, etc.). Provides superior client service, acts as a point of contact, managing 95% of client escalations and escalates issues as appropriate. Works with teams to ensure client develops trust in our team by overseeing client outputs and communication are delivered in the AP way which is reflected in client retention, and a net promoter score of 8+.
RESOURCE ALLOCATION AND PROFITABILITY - Assist with managing monthly utilization rate, assist with staffing plans and resources for sales pipeline. Ensures accounts are profitable, within scope and works with the team to adjust scopes and finds new opportunities to increase portfolio revenue which is reflected in very high retention rates.
INTERNAL RESPONSIBILITIES - Collaborate with other departments, including Marketing, Sales, and Operations to address customers’ needs and scale the business to meet long term company goals. Ensure proper information sharing with team by disseminating information in a timely manner and keeping the voice of AP. Leads process improvements, encourages efficiency, works to build value for the organization by proactively identifying and mitigating potential risks to the business. Flags and escalates key risks as needed up the chain.