Assoc. Dir, Marketing ONC

Merck•North Wales, PA

22h•Hybrid

About The Position

Our Oncology team translates breakthrough science into medicines that extend and improve patients’ lives. We prioritize access, collaboration with payers and governments, and excellence in innovation and launch execution. The Associate Director, HCP Campaign Development Lead (CDL) will lead HCP engagement and experience efforts in partnership with the marketing strategy team. Design, execute, and optimize HCP-focused campaign tactics and digital channels to support product launches and ongoing commercial objectives. This role works cross-functionally with Brand, Commercial, Medical, Legal/Regulatory, Analytics, Agencies, and Operations to deliver compliant, measurable HCP programs that drive education, adoption, access, and channel engagement.

Requirements

Bachelor’s degree required
Minimum 4 years in pharmaceutical marketing or commercial communications with HCP/channel or specialty therapeutics focus
Proven success in HCP campaign activation, digital channel strategy, and asset production in regulated environments.
Strong cross-functional collaboration and stakeholder management; ability to influence without authority.
Data-driven; experience using HCP insights and performance metrics to optimize campaigns.
Project and vendor management experience

Nice To Haves

Master’s preferred
Oncology experience preferred
Familiarity with agile/scrum preferred
Technical familiarity with Veeva/PromoMats, SAP, and common digital analytics tools preferred
US oncology, product launch planning, or HCP campaign development experience.
Media/channel budget planning and spend optimization.
Experience with Integrated Profit Plan preparation and TBR processes.
Expertise in HCP communications, clinical messaging, campaign measurement & optimization, and digital strategy.
Regulatory/compliance awareness and strong stakeholder influence skills.
Adaptability, initiative, and collaborative mindset.
Independent, decisive thinker who performs well under ambiguity and tight timelines.
Working knowledge of website/CMS best practices, landing-page conversion fundamentals, and applicable AI use cases for HCP engagement (content personalization, AI-assisted analytics, clinician chat/virtual assistants, automated literature surveillance).
Track record of integrating emerging digital capabilities into HCP engagement strategies.

Responsibilities

Serve as the embedded HCP marketing lead on the marketing strategy team and translate strategy into actionable HCP tactics.
Develop, activate, and optimize integrated HCP campaigns across professional channels (digital, field materials, medical education, paid search to HCPs, HCP landing pages, clinician web content, specialty channels, etc.).
Define campaign objectives, target HCP segments, channel mix, timelines, measurement plans, and success criteria with Analytics.
Use market research, segmentation, and performance data to refine targeting, messaging, and campaign iteration.
Ensure scientific accuracy and regulatory/compliance alignment in all communications.
Partner with media/digital teams and agencies to plan channel strategy, optimize performance, and run test-and-learn programs.
Support media/channel budget planning and monitor spend versus performance.
Manage asset development using agile workflows: ideation, sprint delivery, med-legal review, deployment, measurement, and revalidation.
Oversee timelines, resource allocation, vendor deliverables, and production to ensure on-time, high-quality launches.
Coordinate Promotional Review Team (PRT) approvals and implement Safety Label Updates (SLUs) when required.
Lead day-to-day agency relationships and manage digital scopes of work, timelines, and budgets.