Assistant Vice President of Marketing
About The Position
The Assistant Vice President of Marketing serves as Maryville University’s senior marketing leader and a key strategic partner within the Strategic Enrollment and Marketing Division. This role leads an integrated, data-informed marketing organization that drives enrollment growth, net tuition revenue, and long-term brand strength. The AVP ensures that Maryville’s mission and student-centered values are reflected across every touchpoint while developing and executing strategies for institution-wide branding, marketing, and communication. This includes supporting enrollment, alumni engagement, development, public relations, and creative initiatives.
Requirements
- Minimum of 10 years of progressive marketing leadership experience, preferably in higher education or a mission-driven organization.
- Demonstrated success in enrollment or growth marketing, brand strategy, and digital performance marketing.
- Strong analytical and strategic skills with the ability to translate data into action and results.
- Proven experience leading teams, managing significant budgets, and influencing senior leaders and cross-functional partners.
- Bachelor’s degree in marketing, communications, business, or a related field required
Nice To Haves
- Master’s degree preferred.
Responsibilities
- Strategic Marketing Leadership
- Digital and Performance Marketing
- Institutional Collaboration
- Brand Strategy and Governance
- Team Leadership and Development
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Executive
