Assistant Vice President, Channel Marketing
About The Position
The National Pork Board (NPB) is looking for a motivated, results-driven leader to join our team as Assistant Vice President, Channel Marketing. In this high-impact role, you’ll lead the development and execution of innovative channel strategies that grow demand, strengthen partnerships, and drive measurable growth for the pork category across both retail and foodservice. This position requires a strategic leader who can connect insights, innovation and channel execution to accelerate category growth and ensure new opportunities are commercialized across the marketplace. At the National Pork Board, you’ll play a key role in advancing the TASTE WHAT PORK CAN DO® campaign and shaping the future of the pork industry. You’ll work alongside passionate professionals, influence national strategy, and drive meaningful impact across the food ecosystem. If you’re passionate about connecting insights, innovation, and execution—and ready to shape the future of a dynamic industry—this is your opportunity.
Requirements
- Bachelor’s degree in business, marketing, culinary arts, or related field
- 10–15+ years of experience in food/retail, marketing, or related industries
- Strong background in strategy development and execution
- Deep understanding of retail merchandising, foodservice, supply chain, and pork processing
- Proven ability to influence, innovate, and build relationship s across complex organizations
- Experience leveraging data and insights to drive business outcomes
- Exceptional communication and leadership skills, including public speaking
- A collaborative mindset with the ability to lead cross-functional teams
- Self-starter with a passion for identifying new growth opportunities
- Up to 70% domestic travel (air and ground)
- Valid driver’s license required
- Preference will be given to candidates that can work a hybrid schedule (at least 3 days per week) in the Clive office, however remote candidates may be considered.
Responsibilities
- Develop and lead a comprehensive channel marketing strategy across retail and foodservice to grow demand for fresh and processed pork
- Identify and activate high-impact opportunities with retailers, operators, distributors, and industry partners
- Oversee the development of channel programs that support the entire food supply chain
- Build and maintain strong relationships across the pork value chain, including retail, foodservice, packers/processors, and state organizations
- Partner with Business Intelligence to translate insights into actionable go-to-market strategies
- Drive category growth and profitability through data-informed decision-making
- Lead and manage a channel team
- Develop and execute account strategies for key partners and manage select strategic accounts
- Oversee account management plans for strategic accounts that offer best ROI
- Monitor performance metrics (IRI, Numerator, retailer data) and turn insights into action
- Represent NPB at key industry events
- Manage annual channel budget and ensure strong ROI on Checkoff investments
Benefits
- Relocation assistance will be available.
- The National Pork Board, an equal opportunity employer, offers an exceptional benefits package and work environment.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
