Assistant Trade Marketing Manager, GTR

Suntory Global Spirits•New York, NY

7d•$90 - $95

About The Position

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day. What makes this a great opportunity?• The opportunity to work on world-famous brands, and inspire shoppers at the point of purchase with innovative and creative ideas that drive luxury and premiumization• To contribute to the growth of our brands in the GTR channel• The opportunity to partner with major travel retail customers• The opportunity to progress career within major organization. Under the supervision of the Customer Marketing Manager, the Trade Activation Manager will actively participate in driving our brands’ growth in our strategic airports by supporting the team on the implementation of the annual marketing plans. The role will require a relentless focus on partnering stakeholders and agencies to deploy full 360 campaigns driven by shopper centricity to excite, engage and convert shoppers to purchase both in-store and online. The candidate will also support the premiumization across multiple touchpoints to ensure the continual elevation of brand execution and shopper experience.

Requirements

Possess a recognized university degree, preferably in Marketing / Business.
At least 5+ year of relevant working experience
Strong interpersonal skill to manage several projects and stakeholders simultaneously and independently
Positive, proactive and enthusiastic team player
Excellent organisational skills, able to prioritize in a very fast-paced environment and understand business context.

Nice To Haves

Prior experience in alcohol, luxury, FMCG or Travel Retail industry will be an advantage.

Responsibilities

Execution of visibility strategy in strategic airports
Implement and track the Customer Marketing visibility and activation Plan to increase sales and brand/category presence.
Work closely with relevant internal stakeholders within Commercial, Customer Marketing and Brand Marketing teams to align on planned timings and share back insights on performance
Establish strong connection and ways of working with external agencies such as production and promoter teams to ensure smooth and timely roll-out of key launches both online and on-counter; as well as to identify marketing opportunities per door to maximize retailer activations.
Support new permanent visibility rollout by working with agency and Commercial to ensure timely launch and clear planograming.
Under the guidance of the team, update Marketing Calendar, support in preparation of retailer’s presentation to sell in shopper programs.
Provide support on execution of Media campaigns, KOL marketing and social campaigns to drive brand awareness for key campaigns.
Responsible for planning and tracking of GWP usage based on trade plan
To drive excellence in POS execution – ensuring visibility of brands in line with brand strategy and image
Feedback to Customer Marketing Manager performance of key campaigns of set KPIs and ways to improve for next promotion.
Understand all the effective touchpoints for maximizing visibility
Understand the location and airport dynamics with a close eye on competitors’ activities and consumer trends in the market.
Assist with any ad hoc trade marketing activities and support the team when needed
Contribute to the timely raising of purchase requisitions and tracking of brand investment budget
Maintenance of master data files, and any other administrative duties assigned from time to time.
Support the team on preparation of monthly internal meetings/presentations.
Support the team on the planning of trade shows
Support the team with any VIP/Senior Stakeholder visit in Airport