Trade Marketing Specialist

Copperstate Farms•Tempe, AZ

7d•Hybrid

About The Position

Copperstate is seeking a Trade & Field Marketing Manager to lead integrated marketing efforts across our portfolio of cannabis brands and businesses. This role is responsible for both wholesale (B2B) and retail (B2C) marketing, with a focus on executing trade, shopper, and field marketing programs for: Copperstate Farms (B2B cultivation and wholesale) Sol Flower (B2C retail dispensary) Uncle X (B2C consumer packaged goods brand) Jukebox (B2C consumer packaged goods brand) Copperstate (B2C consumer packaged goods brand) This role will also own the development and management of a Brand Ambassador team across all brands, driving in-store activations, consumer engagement, and brand education statewide.

Requirements

3–5+ years of experience in trade marketing, shopper marketing, field marketing, or brand activation.
Experience managing field teams, ambassador programs, or in-store demo staff.
Strong understanding of cannabis, retail environments, and/or CPG industry.
Highly organized with excellent project management and communication skills.
Ability to work cross-functionally across Sales, Marketing, and Operations teams.
Data-driven mindset with experience evaluating program impact and ROI.
Cannabis experience strongly preferred.

Nice To Haves

Familiarity with project management and CRM platforms (e.g., Trello, Airtable, HubSpot).
Comfortable working with digital asset management systems and field reporting tools.
Experience with POS systems, ambassador platforms, and in-market execution tracking.

Responsibilities

Build and execute channel-specific marketing plans to drive product sell-in and sell-through across retail and wholesale.
Manage in-store marketing efforts including POP displays, signage, and promotional toolkits for Sol Flower and third-party retail partners.
Collaborate with Sales and Retail Operations to support pricing strategy, product positioning, and promotional calendar planning.
Launch marketing campaigns for new product introductions, vendor days, and seasonal promotions across all retail and wholesale outlets.
Track and analyze program effectiveness and share reporting with cross-functional stakeholders.
Support the wholesale sales team with branded sales tools, sell sheets, training decks, and digital marketing assets.
Lead B2B trade efforts, including partner co-marketing, sample drops, and in-field education.
Represent Copperstate Farms at industry trade shows, partner events, and wholesale activations.
Recruit, train, and manage a statewide Brand Ambassador program for Uncle X, Jukebox, Copperstate, and Sol Flower.
Oversee brand representation at community events, dispensary pop-ups, and retail activations.
Build and manage a schedule of sampling events, budtender trainings, and customer-facing engagements.
Maintain consistent field team reporting, performance tracking, and product education.